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All Journal JURNAL DINAMIKA MANAJEMEN DAN BISNIS
Sihombing, Maya Angelica Lamtiur Sihombing
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Decision Sciences, Operations Research & Management

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The Influence of Customer Experience, Price Perception and Word of Mouth on Purchasing Decisions Sihombing, Maya Angelica Lamtiur Sihombing; Surono
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 8 No. 1 (2025): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.08.1.1

Abstract

This study aims to analyze the effect of Customer Experience, Price Perception, and Word of Mouth on purchasing decisions at Angel Kebaya. Using a quantitative approach, data was collected through a survey with 150 respondents selected by purposive sampling. The questionnaire was distributed via Google Form in January 2025. The results showed that customer experience, price perception, and word of mouth have a significant influence on purchasing decisions. This research expands the understanding of how these three factors influence purchasing decisions. The findings provide insights for Angel Kebaya to improve customer experience, set competitive prices, and encourage positive word of mouth.
Co-Authors Surono