Rizky, Ramadhanty Cahyaning
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Konsep Human Interest Pada Festival Musik “The Sounds Project” Menarik Minat Kaum Muda Rizky, Ramadhanty Cahyaning
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 7 No. 2 (2025): Maret 2025
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.v7i2.2009

Abstract

A music festival is a series of music events featuring many performers and more than one stage. The Sound Project (TSP) Music Festival is one of the choices of music festivals for young people. Through the concept of human interest photos uploaded to the Instagram account @thesoundsproject, it becomes an interesting event to invite young people to come to The Sounds Project. This study aims to determine the concept of human interest photos in attracting young people to visit The Sounds Project Music Festival 2023 through the role of Instagram social media and increasing TSP awareness. A qualitative approach was used in this study by conducting in-depth interviews and data collection. The results of this study indicate that utilizing the concept of human interest can attract young people's interest in The Sound Project music festival so that it can increase awareness of the music festival through Instagram social media @thesoundsproject. This study can be a reference for The Sound Project to increase the use of social media, not only by using the concept of human interest but also using methods that can make content more interactive.
Representasi Identitas dan Transformasi Diri Raisa Andriana dalam Lirik Lagu “The Girl That I Used to Be” melalui Analisis Hermeneutika Schleiermacher Kurniawan, Yoseph Wahyu; Rizky, Ramadhanty Cahyaning; Suskarwati, Sri Ulya
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 10, No 1 (2026): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v10i1.27790

Abstract

ABSTRACTIndonesian popular music has become an important medium for expressing women’s identities and personal experiences. This research aims to analyze Raisa Andriana’s representation of identity and self-transformation in the song “The Girl That I Used to Be” through Schleiermacher’s hermeneutic analysis. The song reflects Raisa’s perspective on her past while constructing new meanings of herself in the present. This research uses an interpretive qualitative method with a focus on deep understanding of the text and its cultural context. Schleiermacher’s hermeneutic theory is used because it offers two main dimensions of interpretation, such as grammatical and psychological. The grammatical analysis is conducted through the interpretation of the language structure, metaphors, and symbols in the song’s lyrics, while the psychological analysis is used to understand Raisa’s intentions and subjective experiences as both singer and songwriter. The result shows that the song’s lyrics represent Raisa’s identity journey, from past reflection to the construction of a more mature self. This research affirms that popular music functions not only as a medium of personal expression but also as a cultural space that allows women to negotiate their identities and self-transformation.Keywords: Representation, Identity, Self-Transformation, Song Lyrics, Schleiermacher's Hermeneutics ABSTRAKMusik populer Indonesia telah menjadi medium penting bagi perempuan untuk mengekspresikan identitas dan pengalaman personal mereka. Penelitian ini bertujuan untuk menganalisis representasi identitas dan transformasi diri Raisa Andriana dalam lagu “The Girl That I Used to Be” melalui analisis hermeneutika Schleiermacher. Lagu tersebut merefleksikan cara Raisa dalam memandang masa lalunya, sekaligus membangun pemaknaan baru atas dirinya di masa kini. Penelitian ini menggunakan metode kualitatif interpretif dengan fokus pada pemahaman mendalam terhadap teks dan konteks budaya. Teori hermeneutika Schleiermacher digunakan karena menawarkan dua dimensi utama dalam penafsiran, yaitu gramatikal dan psikologis. Analisis gramatikal dilakukan melalui penafsiran struktur bahasa, metafora, dan simbol dalam lirik lagu, sedangkan analisis psikologis digunakan untuk memahami intensi dan pengalaman subjektif Raisa sebagai penyanyi maupun penulis lagu tersebut. Hasil penelitian menunjukkan bahwa lirik lagu ini merepresentasikan perjalanan identitas Raisa dan refleksi masa lalu menuju konstruksi diri yang lebih matang. Penelitian ini menegaskan bahwa musik populer berfungsi tidak hanya sebagai media ekspresi personal, tetapi juga sebagai ruang kultural yang memungkinkan perempuan menegosiasikan identitas dan transformasi dirinya.Kata Kunci: Representasi, Identitas, Transformasi Diri, Lirik Lagu, Hermeneutika Schleiermacher