Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Ekonomi dan Bisnis
rani, rani puspita sari
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF DIGITAL MARKETING, HALAL LABELING AND BUSINESS CAPITAL ON FRANCHISE MSME REVENUE syafrul, syafrul antoni; rani, rani puspita sari
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 22 No. 1 (2025)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v22i1.23191

Abstract

Abstract: This study aims to analyze the influence of digital marketing, halal labeling, and capital on the income of franchise Micro, Small, and Medium Enterprises (MSMEs). In the digital era, marketing through online platforms is increasingly important for MSMEs to reach a wider range of consumers. In addition, halal labels are an important factor, especially in markets with a majority Muslim consumer, which can influence trust and purchasing decisions. Capital is also an important variable in supporting business operations and development. The research method in this study is quantitative. Using primary data derived from the results of questionnaire answers distributed by researchers to franchise MSME actors in Sungai TFull City. The research sample uses the slovin formula with a sample of 30 MSME actors. This study found that Digital Marketing had an effect on the development of franchise MSMEs in Suangai TFull City, while halal labeling and business capital did not have a significant effect on the income of franchise MSMEs in Sungai TFull City. In conclusion, franchise MSMEs who want to increase their income are advised to optimize their digital marketing strategies and pay attention to the aspect of halal labeling, in addition to managing capital effectively. Keywords: Digital marketing, Halal labeling, Business Capital, Revenue, MSME Franchise.
Co-Authors syafrul, syafrul antoni