Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan)
Al-Dulaimi, Zaid Yaseen Saud
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Enhancing Marketing Efficiency through Agility in the Telecommunications Sector: The Case of Asia Cell in Baghdad: Meningkatkan Efisiensi Pemasaran melalui Ketangkasan di Sektor Telekomunikasi: Kasus Asia Cell di Baghdad Hasan, Marwan Sabah; Al-Dulaimi, Zaid Yaseen Saud
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 11 No. 1 (2025): April: JBMP Volume 11 No. 1 2025
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v11i1.2106

Abstract

This study examines the role of agile marketing in enhancing marketing efficiency within the telecommunications sector, specifically focusing on Asia Cell in Baghdad, Iraq. Addressing a critical theoretical gap, this research explores key dimensions of agile marketing—including iterative experimentation, cost efficiency in core operations, and enhanced communication dynamics—and their strategic implementation in emerging markets. Employing a quantitative approach, data were collected from 104 respondents to analyze the impact of agile marketing practices on overall marketing efficiency. The findings indicate that agile marketing significantly improves operational effectiveness and responsiveness, providing valuable insights for telecommunications companies aiming to thrive in competitive environments.
Co-Authors Hasan, Marwan Sabah