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Jannah Vemi Putri, Miftahul
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Computer Science & IT

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ASSOCIATION RULE MINING UNTUK PROMO WHATSAPP BLAST PADA PRODUK ACE HARDWARE JAMBI PRIMA MALL: Database;Data Mining;Association Rule;Apriori;PHP;Weka;phpMyAdmin Puspitorini, Sukma; Wahyuning Astuti, Reny; Jannah Vemi Putri, Miftahul
JURNAL AKADEMIKA Vol 15 No 1 (2022): Jurnal Akademika
Publisher : LP2M Universitas Nurdin Hamzah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53564/akademika.v15i1.848

Abstract

Customer service staff at the Ace Hardware Jambi Prima Mall company with one of their jobs is to manage customer databases that are used for marketing strategies, one of which is whatsapp blast, but the customer database is not widely managed, therefore the purpose of this data mining analysis thesis report is to use association rules on the method a priori to describe promos addressed to customers based on shopping history. Association rules were formed with the help of the weka tools through a case study of promotional facilities at Ace Hardware Jambi Prima Mall, the development of this website application using the PHP programming language and the phpMyAdmin database. Weka tools are used for the process of finding the best association rules from training data or customer transaction data and the website application is used to display promo predictions from the results of association rules on weka tools. The inputs needed in this application are customer data, transaction data, product data and promo data with a promo prediction process and whatsapp blast status. From the input and the previous process, it will generate reports or customer outputs who will get promos based on shopping history.
SISTEM INFORMASI CUSTOMER HISTORY PADA ACE HARDWARE JAMBI PRIMA MALL: Database;Information System;Customer History;PHP;PhpMyAdmin. Puspitorini, Sukma; Jannah Vemi Putri, Miftahul
JURNAL AKADEMIKA Vol 14 No 2 (2022): Jurnal Akademika
Publisher : LP2M Universitas Nurdin Hamzah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53564/akademika.v14i2.853

Abstract

The customer service staff at the Ace Hardware Jambi Prima Mall company with one of the job desks is managing the customer database used for marketing strategy, the customer database management is not effective because it still uses the manual method from the desktop application at the company by typing into Microsoft Excel. The purpose of this Customer History Information System practical work report is to make the effectiveness of the work of customer service staff to manage customer databases using case study research methods, developing this website application using the PHP programming language and the phpMyAdmin database. The pages in this application are input, process, and output, for the input needed in this application is customer data and transaction data with promo blast data processing then WhatsApp blast status. Which of the previous inputs and processes will produce reports or outputs of customers who have registered as members or have not become members, how many according to the selected period, as well as transaction data and other processes from research conducted to make it easier for customer service staff to manage the data.
Co-Authors Sukma Puspitorini, Sukma Wahyuning Astuti, Reny