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All Journal Paradoks : Jurnal Ilmu Ekonomi International Journal of Application on Economics and Business
Fortunatus, Angela Eunike
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Influencing Factors of Customers Brand Advocacy Starbucks Fortunatus, Angela Eunike; Berlianto, Margaretha Pink
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1198

Abstract

This study aims to determine the influence of Brand Experience (Sensory, Affective, Behavioral, and Intellectual) on Customer Satisfaction. Brand Trust and Brand Loyalty on Brand Advocacy. Customer Satisfaction, Brand Trust and Brand Loyalty as Mediating Variable. Descriptive research design used with a quantitative research method and non-probability sampling technique used with purposive sampling resulting in a sample size of 217 respondents. Questionnaire used to collect the data which then processed using the SmartPLS program version 4. The results indicates there’s no positive effectof SBE on Customer Satisfaction. There’s a positive efffect of ABE, BBE, and IBE on Customer Satisfaction. There’s a positive efffect of Customer Satisfaction on Brand Trust and Brand Loyalty. There’s a positive efffect of Brand Trust on Brand Loyalty. There’s a positive efffect of Brand Trust and Brand Loyalty on Brand Advocacy. his study has several implications for management, including coffee shop industry managers need to improve Affective, Behavioral, and Intellectual Brand Experience to elevate customer satisfaction, trust, and loyalty therefore brand advocacy will increase.
THE INFLUENCE OF INVESTMENT MOTIVATION, INVESTMENT KNOWLEDGE, AND FINANCIAL LITERACY ON INVESTMENT INTEREST Fortunatus, Angela Eunike; Pamungkas, Ary Satria
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1722-1731

Abstract

The purpose of this study is to ascertain how investment motivation, investment knowledge, and financial literacy contribute to the millennial generation's interest in investing in Bandung. This study's sample consists of Bandung's millennials who are interested in stock investing. The purposive sampling method was used to select 220 respondents for the study's sample. Structural Equation Modelling (SEM) was used for data analysis techniques. Using the quantitative research method, a descriptive research design was used in this study. This study found that investment interest is influenced by investment motivation, investment knowledge, and financial literacy.
Co-Authors Berlianto, Margaretha Pink Pamungkas, Ary Satria