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All Journal Paradoks : Jurnal Ilmu Ekonomi Journal of Applied Science and Advanced Engineering
Pamuja , Indra Agung
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Computer Science & IT Electrical & Electronics Engineering Engineering Mechanical Engineering Physics Social Sciences

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Strategi Pemasaran Berbasis Digital: Membangun Hubungan Pelanggan yang Berkelanjutan pada Society 5.0 Fathoni , Muhammad; Rusvitawati , Devi; Kasyfi , M. Farisan; Pamuja , Indra Agung
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 1 (2025): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i1.1207

Abstract

In Society 5.0, businesses face challenges in building sustainable customer relationships through digital-based marketing strategies. This research identifies the use of social media and digital platforms as having an important role in increasing customer loyalty as stated by (Nanda Annisa et al., 2020; Setiawan & Nurtjahjani, 2021). Researchers intend to explore effective digital marketing methods as well as factors that influence customer loyalty in the digital era. The method used is a literature review, collecting and analyzing various academic sources including recent journals and articles on digital marketing, online reputation, and customer loyalty. Digital technology provides opportunities for companies to offer more personalized experiences to customers (Sudirjo et al., 2023), while highlighting the importance of online reputation management in building trust(Asnita et al., 2024). Research shows that using digital marketing strategies can create close, sustainable customer relationships. Companies in Indonesia can drive customer loyalty and growth by providing relevant content, personalized interactions, and managing their reputation. This study provides practical recommendations for adapting to Society 5.0.
Spatial Mapping Based on The Settlement Carrying Capacity Value in Banjarmasin Utara Sub District, Indonesia Hadi, Inu Kencana; Efendi, Muhammad; Kumalawati, Rosalina; Pamuja, Indra Agung; Riduan, M.; Ramadhani, M. Ilham
Journal of Applied Science and Advanced Engineering Vol. 3 No. 2 (2025): JASAE: September 2025
Publisher : Master Program in Mechanical Engineering, Gunadarma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59097/jasae.v3i2.62

Abstract

Land Capability Unit refers to the process of evaluating the suitability and performance of land for specific purpose. In this context, it involves the assessment of land to determine the carrying capacity for residential land in the North Banjarmasin Sub-district. There are many potentials that can be used as attractions for residents outside the city of Banjarmasin to the study area, such as trade and service activities, education, and even health, which can have an impact on increasing the population. The increase in population is directly proportional to the increase in the need for residential. This study aims to analyze the carrying capacity of residential land in North Banjarmasin Sub-district. The results of the study showed that all villages in the study area had a DDPm value > 1, which indicates that the carrying capacity of residential land is relatively high. This value is an indicator that the area has the capacity for residents to settle.
Co-Authors Hadi, Inu Kencana Kasyfi , M. Farisan MUHAMMAD EFENDI Ramadhani, M. Ilham Riduan, M. Rosalina Kumalawati Rusvitawati , Devi