Fatimah Nurhayati, Siti
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Penentuan Strategi Pemasaran Tote Bag Lurik (BAGRIK) : Analisis SWOT SETYOWATI, RINI; Fatimah Nurhayati, Siti
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 4 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i4.364

Abstract

Tote Bag Lurik (BAGRIK) is a tote bag product and its derivatives made from lurik patchwork. The use of lurik patchwork is a form of regional cultural preservation and waste utilization efforts in creating and developing innovative and creative potential products. The products produced from the management of lurik patchwork are so diverse that marketing efforts are not easy. The marketing process is one of the important parts that must be considered, in the marketing process determining the right strategy must be done so that the company is able to maintain and develop its business. SWOT analysis is used as a form of effort in identifying existing problems so that the company's goals can achieve the expected targets. Limitations in promotional facilities and the lack of public interest in products made from lurik are weaknesses for BAGRIK. The large number of competitors and price competition between producers is a threat to BAGRIK. So that a marketing strategy can be found that can be applied in an effort to maintain its business by always maintaining and improving product quality, not lowering the standards of the products produced, establishing good interactions with consumers, making good use of technological developments, increasing public interest in products made from lurik by conducting more education about lurik and the products produced.
Analysis of the Influence of GDP, Health Index, Education Index, Consumer Price Index on Population in Central Java in 2010-2020 Majreha, Vilo; Fatimah Nurhayati, Siti
JURNAL ILMIAH FEASIBLE: Bisnis, Kewirausahaan dan Koperasi Vol 5 No 2 (2023): JURNAL ILMIAH FEASIBLE (JIF): Bisnis, Kewirausahaan dan Koperasi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v5i2.2023.143-154.33000

Abstract

This study aims to analyze the influence of Gross Regional Domestic Product (GRDP), Health Index, Education Index, and Consumer Price Index on the population of Central Java from 2010 to 2020. Time series panel data covering the specified period were analyzed using the fixed effects panel regression method. The study utilized secondary data from reliable sources. The analysis results reveal that GRDP has a significant positive influence on the population in Central Java, indicating that economic growth contributes to population increase. Moreover, the Health Index and Education Index also exhibit significant positive influences on the population, implying that well-being and educational quality foster population growth. However, the Consumer Price Index demonstrates a significant negative influence on the population. This suggests that high inflation rates might restrict population growth. In this context, it is crucial for governments and policy makers to consider the complex interactions among economic, social, and demographic factors while formulating sustainable development policies.