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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Ar Ro'is Mandalika (Armada)
Setiawan, Heddy
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Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics

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Analisis Pengembangan SDM Dalam Optimalisasi Pelayanan Gizi di RSU Syifa Medina Tasikmalaya Nurfadila, Dita; Setiawan, Heddy
Kompetensi (Competence : Journal of Management Studies) Vol 19, No 1 (2025): April
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/kompetensi.v19i1.29661

Abstract

Pengembangan Sumber Daya Manusia (SDM) di Rsu Syifa Medina Tasikmalaya memainkan peran penting dalam meningkatkan kualitas pelayanan gizi yang berkualitas. Pelayanan gizi yang baik sangat mempengaruhi pada kesehatan pasien dan proses pemulihan, sehingga diperlukan SDM yang kompeten dan memiliki semangat kerja yang tinggi. Hasil dari kajian ini untuk menganalisis dampak pengembangan SDM terhadap optimalisasi pelayanan gizi di Rsu Syifa Medina Tasikmalaya. Adapun Metode yang digunakan dalam penelitian ini menggunakan pendekatan kuantitatif deskriptif, yang fokus pada gambaran atau deskripsi data secara numerik. Untuk memperoleh pemahaman mendalam tentang fenomena yang diteliti. Pendekatan ini memungkinkan peneliti untuk menggali wawasan langsung dari para staff rumah sakit yang terlibat dalam proses pengembangan SDM dan implementasi pelayanan gizi. Pengembangan SDM yang berfokus pada kompetensi dan pelatihan berkelanjutan dapat meningkatkan pelayanan di Rsu Syifa Medina Tasikmalaya, dengan dampak yang signifikan terhadap kepuasan pasien dan efisiensi pelayanan.
Optimizing Customer Experience through Omnichannel Marketing in Retail Companies during the Digital Transformation Era Pagala, Izharuddin; Setiawan, Heddy; Indrawan, Yossy Wahyu
Jurnal Ar Ro'is Mandalika (Armada) Vol. 6 No. 2 (2026): JURNAL AR RO'IS MANDALIKA (ARMADA)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/armada.v6i2.5894

Abstract

Digital transformation is reshaping the retail landscape by accelerating the integration of digital technologies into marketing and customer interaction processes. As customer expectations increasingly emphasize convenience, speed, and personalization, retail companies are required to deliver seamless experiences across all online and offline channels. This study aims to analyze how retail companies can optimize customer experience through integrated omnichannel marketing strategies during the digital transformation era. Using a qualitative research design and literature study approach, the analysis draws from academic journals, industry reports, and recent empirical studies published within the last ten years. The findings show that channel integration, supported by unified customer data platforms, significantly enhances experience consistency, reduces service friction, and strengthens trust. Digital technologies such as artificial intelligence, data analytics, mobile applications, and automation improve personalization, engagement, and responsiveness throughout the customer journey. Additionally, organizational factors—including leadership commitment, cross-functional collaboration, employee digital competence, and customer-centric culture—play a critical role in successful omnichannel implementation. Overall, the study highlights that optimized omnichannel marketing contributes to improved customer satisfaction, increased loyalty, and stronger competitive advantage in modern retail. These insights provide important theoretical and practical implications for retailers seeking to innovate and compete effectively in a rapidly evolving digital environment.
Co-Authors Indrawan, Yossy Wahyu Nurfadila, Dita Pagala, Izharuddin