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All Journal Journal of Rural Tourism (JoRT)
Ramadhan, Ridho Arrozaq Nur
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Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Social Sciences

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Exploration of consumer behavior changes post-pandemic in the tourism sector Hidayah, Novi; Setiawan, Marshella Aprillia; Ramadhan, Ridho Arrozaq Nur; Pangestu, Mochammad Revaldo; Afifi, Abdurrazak; Yuningsih, Yuningsih
Journal of Rural Tourism Vol. 3 No. 1 (2025): January - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.03010620

Abstract

Purpose - The purpose of this research is to identify new behavioral patterns that have emerged post-pandemic, particularly focusing on how the COVID-19 pandemic has impacted consumer behavior in the tourism sector. Methodology/Design/Approach - The study examines changes in consumer behavior following the COVID-19 pandemic, specifically looking at the increased interest in domestic travel, preferences for nature and outdoor tourism, and heightened awareness of health and safety protocols while traveling. Finding - The study found that there has been a noticeable shift in tourism dynamics, with consumers now prioritizing sustainable travel, safety, flexibility in cancellations, and environmental sustainability. These changes have forced tourism industry players to adapt to new consumer preferences, requiring them to develop more flexible strategies to meet the emerging trends.Originality/Value - This research highlights the need for the tourism sector to adapt its marketing and service strategies to accommodate the post-pandemic shift in consumer behavior. By understanding these new preferences, the industry can better retain and attract consumers in the evolving tourism landscape.
Co-Authors Afifi, Abdurrazak Hidayah, Novi Pangestu, Mochammad Revaldo Setiawan, Marshella Aprillia Yuningsih Yuningsih