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All Journal International Journal of Education, Culture, and Society Journal of Religion, Local Politics, and Law
Asicus, Samuel
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Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Implications of Social Media Usage on Jukun Culture: A Multidisplinary Approach Maikomo, John Moses; Ishaku, Jesse; Asicus, Samuel
International Journal of Education, Culture, and Society Vol 2 No 3 (2024): International Journal of Education, Culture, and Society
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijecs.v2i3.3315

Abstract

The intrusive impact of social media has revolutionised communication globally, thereby altering the status quo in virtually every aspect of life in the society. This is manifestly seen in the influence social media exerts on indigenous cultures in most especially developing countries like Nigeria. Jukun culture which is a rich traditional culture from Taraba State, Nigeria is not spared from this unfortunate reality. This study therefore, ascertains the implications of social media usage on Jukun culture from a multidisplinary point of view. Specifically, the study unravels the socio-cultural perspectives of social media usage on Aku-uka’s transitional rites; examines the perceptions of Jukun stakeholders on the implications of social media usage on Jukun traditional rites and proffers possible ways of integrating social media for promotion and transmission of Jukun culture. Anchored on cultural imperialism theory, the study adopts indepth interview to elicit relevant data from Jukun stakeholders on the implications of social media usage on Jukun culture. Among other things, the study found out that the use of social media breaches some aspects of Jukun culture and that certain foreign practices are also being introduced. The study recommends that indigenous pages and accounts should be created on different social media handles for the preservation and propagation of culture in its original form. Conclusively, social media usage has a double-edged impact on Jukun culture with the negative impact competing side-by-side with the positive impact.
Utilizing Advocacy Journalism for Rural Development in Taraba State Asicus, Samuel; MERCY TARTSEA–ANSHASE; DESMOND OKOCHA ONYEMECHI
Journal of Religion, Local Politics, and Law Vol. 1 No. 3 (2025): Political Communication in Elections
Publisher : PT Pro Panoramic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64595/jrlpl.281

Abstract

Development in most developing countries has been uneven and lopsided owing to several reasons stemming from horizontal flow of development communication and urban-centred nature of the mass media, high level of illiteracy, non-involvement/participation of other segments of the society, particularly the rural areas, among other factors. This study, therefore, examines the utilisation of advocacy journalism for the promotion of rural development in Taraba State. Democratic participant media theory was used as the theoretical underpinning for the study. The study adopts an in-depth interview as a methodology where data were collected from journalists in public and private media outfits in Taraba State. The findings of the study show that although journalists in Taraba state know about advocacy journalism, the majority do not practice advocacy journalism owing to operational difficulties, poor funding, and a lack of proper orientation on advocacy, among others. Among other things, the study recommends the need for the incorporation of advocacy journalism into the curriculum and training of journalists in Nigeria at all levels. The study also recommends that government and private media owners should improve the funding and remuneration of journalists, as well as help them surmount operational difficulties to carry out their responsibility of advocacy effectively.
Co-Authors DESMOND OKOCHA ONYEMECHI Ishaku, Jesse Maikomo, John Moses MERCY TARTSEA–ANSHASE