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All Journal ARIKA Jurnal Pengabdian Masyarakat dan aplikasi Teknologi
Fitriani, Anisa Putri
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Other

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Analisis Strategi Penjualan Produk Saridele Menggunakan Metode SWOT dan BCG pada UMKM Saridele Segan Sugiarto, Vito Andrianto Pratama; Pratama, Andreas Dhiyong; Ishaq, Ardan Maulana; Saputri, Aisyatul Widad; Fitriani, Anisa Putri; Amalia, Dewi; Hariastuti, Ni Luh Putu
ARIKA Vol 19 No 1 (2025)
Publisher : Industrial Engineering Study Program, Pattimura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/arika.2025.19.1.21

Abstract

Soy milk is an alternative drink to replace cow's milk, and it is popular because it is highly nutritious. The availability of market opportunities for this substitute product is the basis for designing a business development strategy for Saridele Segan MSMEs through a SWOT analysis approach and the Boston Consulting Group (BCG) matrix. This study aims to formulate strategies and evaluate product positions in a business portfolio based on relative market share and market growth rate. SWOT analysis is used to identify the strengths, weaknesses, opportunities, and threats faced by this MSME. At the same time, the BCG matrix helps determine the optimal strategy for products in the Stars, Cash Cows, Question Marks, and Dogs categories. The study results indicate that Saridele Segan MSMEs are in quadrant 1 of the SWOT matrix and quadrant II of the Question Mark BCG group. The selected strategy refers to the SO strategy. Namely, an aggressive strategy to expand the market by maximizing the potential of superior products through the exploitation of Cash Cows to support investment in Question Marks and increase competitiveness through product innovation and operational efficiency. The integrated SWOT and BCG approach provides a practical strategic framework for the sustainability of Saridele MSMEs in a more competitive market.
Pemberdayaan Masyarakat Melalui Program GAPURA (Galang Aksi Pungut Organik Racik Kompos) untuk Pengolahan Sampah Organik Berbasis Sumber Daya Lokal di Desa Sidomojo Lukmandono, Lukmandono; Hariastuti, Ni Luh Putu; Suparto, Suparto; Suroso, Hastawati Chrisna; Suhartini, Suhartini; Mukti, Gatot Basuki Hari; Ardyansyah, Farid; Fitriani, Anisa Putri; Hartono, Rudi; Vincendy, Constantinus Johananda Kardinal; Paramesti, Rara Nidhana; Febriana, Dyah Ayu
Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Vol. 05 No. 01: March 2026 (In Progress)
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.adipati.2026.v5i1.8089

Abstract

Program GAPURA (Galang Aksi Pungut Organik Racik Kompos) dilaksanakan oleh mahasiswa Teknik Industri ITATS melalui kegiatan Kuliah Kerja Nyata (KKN) di Desa Sidomojo, Kecamatan Krian, Kabupaten Sidoarjo. Program ini bertujuan mengurangi timbulan sampah organik rumah tangga sekaligus meningkatkan keterampilan warga dalam mengolah limbah organik menjadi kompos yang bermanfaat bagi pertanian. Metode pelaksanaan meliputi observasi kondisi desa, sosialisasi pemilahan sampah, pelatihan pembuatan kompos berbahan kotoran kambing (kohe) dan kasgot (sisa pakan maggot), serta pendampingan proses fermentasi hingga kompos matang. Hasil program menunjukkan adanya peningkatan kesadaran warga dalam pemilahan sampah organik, keberhasilan pembuatan kompos dengan ciri warna coklat kehitaman dan bau tanah, serta terbentuknya kader lingkungan desa untuk menjaga keberlanjutan program. Program ini tidak hanya berdampak pada pengurangan sampah organik, tetapi juga membuka peluang nilai ekonomi dari produk kompos yang dihasilkan.Kata kunci: kompos, sampah organik, GAPURA, pemberdayaan masyarakat
Co-Authors Dewi Amalia Farid Ardyansyah Febriana, Dyah Ayu Hartono, Rudi Hastawati Chrisna Suroso, Hastawati Chrisna Ishaq, Ardan Maulana Lukmandono Mukti, Gatot Basuki Hari Ni Luh Putu Hariastuti Paramesti, Rara Nidhana Pratama, Andreas Dhiyong Saputri, Aisyatul Widad Sugiarto, Vito Andrianto Pratama Suhartini Suhartini Suparto Suparto Vincendy, Constantinus Johananda Kardinal