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All Journal Diversity: Jurnal Ilmiah Pascasarjana
Firli Indira Lestianika
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Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Game Theory: Case Study of Gojek and Grab Farhat Hafizh; Anggi Ayu Sulistyani; Ika Puspa Wardani; Firli Indira Lestianika
Diversity: Jurnal Ilmiah Pascasarjana Vol. 5 No. 1 (2025): Diversity: Jurnal Ilmiah Pascasarjana
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/diversityjournal.v5i1.18274

Abstract

Online transportation in Indonesia has experienced rapid development in line with the competition between two industry giants, Gojek and Grab. These two companies are in fierce competition to offer technology-based transportation services and digital innovations. Gojek and Grab use various strategies, including pricing and promotions, to attract customers and expand their market. Game theory is used to analyze the optimal strategies implemented by both companies in facing each other, focusing on aspects of pricing, technological innovation, and consumer behavior. The analysis results show that Gojek tends to focus on safety and efficiency, while Grab is more aggressive in promotions and customer convenience. This competition has had a significant impact on the dynamics of the online transportation market in Indonesia and has triggered government regulations to maintain healthy competition and avoid monopolies. This research provides a comprehensive view of how the competitive strategies of both companies affect the online transportation industry as a whole.
Co-Authors Anggi Ayu Sulistyani Farhat Hafizh Ika Puspa Wardani