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All Journal Jurnal Akademisi Vokasi Brilliant International Journal of Management and Tourism
Made Satria Pramanda Putra
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Social Sciences

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Menu Engineering Approach to Determine Sales Strategy at Senja Eatery Labuan Bajo Restaurant Putu Gita Suari Miranti; Made Satria Pramanda Putra; Layla Fickri Amalia; Ida Ayu Elistyawati
Brilliant International Journal Of Management And Tourism Vol. 5 No. 2 (2025): June : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i2.4459

Abstract

This study aims to determine the right menu sales strategy in Senja Eatery Restaurant Labuan Bajo by evaluating the menu using the Menu Engineering approach based on its profitability and popularity level. The menu items analyzed are the Main Course menu with a total of 21 items. The research method used is quantitative descriptive with the source of result data. The results of this study are, menu items classified into 4 categories, 1 menu item is classified as Stars menus, 5 menu items are classified as Puzzles menu, 9 menu items are classified as Plow horses menus and the remaining 6 are classified as Dogs menus. The sales strategy applied to each menu category, namely the Stars menu, is to place it in a special place on the menu. For menu puzzles, lowering the selling price can increase sales while promoting it in all marketing media lines. The strategy for the Plow horses menu, maintain the menu items on the menu and make the menu more profitable by increasing the price. The strategy for the Dogs menu, eliminate the dogs menu items from the menu and replace them with other dishes that show potential profitability and popularity.
Keunggulan Sebagai Strategi Bisnis Berkelanjutan Suatu Studi Di Restoran Senja Eatery Di Labuan Bajo, Kabupaten Manggarai Barat Astawa, I Nengah Dasi; Made Satria Pramanda Putra; Komang Satria Wibawa Putra
JURNAL AKADEMISI VOKASI Vol 2 No 1 (2023): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v2i1.25

Abstract

Abstrak Kajian ini adalah studi kasus di Restoran Senja Eatery Kota Labuan Baja Provinsi Nusa Tenggara Timur. Fokus bahasan menganalisis tentang keunggulan restoran ini sebagai strategi agar bisnis terus berkelanjutan. Melalui kajian secara kualitatif menemukan bahwa terdapat 6 (enam) keunggulan yang dimiliki oleh restoran ini yang menjadi strategi membangun kepercayaan kepada pelanggan, sehingga bisnis restoran ini dapat berkelanjutan. Secara fakta, restoran ini baru mulai beroperasi sejak 3 Nopember 2022, sehingga belum genap satu tahun dan itulah menjadi alasan utama melakukan kajian di restoran ini. Kata kunci: Restoran, Strategi, Bisnis Berkelanjutan.
Co-Authors I Nengah Dasi Astawa Ida Ayu Elistyawati Layla Fickri Amalia Putra, Komang Satria Wibawa Putu Gita Suari Miranti