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All Journal Lead Journal of Economy and Administration Research Trend in Technology and Management
Moh. Heru Budi Santoso
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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The Influence of Shopping Lifestyle, Discount, and Use of Shopee Paylater on Impulsive Buying Behavior in Gen-Z Putri Novita Sari; Moh. Muklis Sulaeman; Diah Ayu Novitasari; Moh. Heru Budi Santoso
Research Trend in Technology and Management Vol. 2 No. 4 (2024): Research Trend in Technology and Management
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of shopping lifestyle, discount , and the use of ShopeePay Later on impulsive buying behavior in Gen-Z. The method used in this study is a quantitative approach with data collection techniques through questionnaires distributed to 276 respondents. The data analysis technique uses multiple linear regression tests with classical assumption tests. The results of the study indicate that shopping lifestyle has a significant effect on impulsive buying , while discounts do not have a significant effect on impulsive behavior. Meanwhile, the use of ShopeePay Later has a significant effect on impulsive behavior in shopping. Simultaneously, these three variables have an effect on impulsive buying . This study is expected to provide insight for e-commerce companies in developing more effective marketing strategies and provide consumers with an understanding of the importance of wiser financial management
The Effect of Ease of Access, Promotion, And Brand Ambassador On Buying Interest In E-Commerce Lazada Sofi Salsabila; Moh. Muklis Sulaeman; Diah Ayu Novitasari; Moh. Heru Budi Santoso
Research Trend in Technology and Management Vol. 2 No. 4 (2024): Research Trend in Technology and Management
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/rttm.v2i4.78

Abstract

The facilities and ease of access offered by e-commerce are important factors in shaping consumer buying interest in e-commerce transactions. E-commerce also uses social media and brand ambassador to carry out promotions aimed at helping consumers become interested in buying these products. This research aims to determine the influence of ease of access, promotions and brand ambassadors on purchasing interest in Lazada E-commerce. The population in this study is male and female consumers aged 18-45 years, have the Lazada application and have shopped on the Lazada application at least once. Meanwhile, the sample consisted of 100 respondents from the people of Lamongan City, with the technique used being non-probability sampling and also the purposive sampling method. The results of this research using the t test show that ease of access has a significant effect on purchase interest, promotion has a significant effect on purchase interest, and brand ambassador have no effect on purchase interest. The results of the research using the f test show that ease of access, promotion and brand ambassadorship have a significant effect on purchasing interest in Lazada e-commerce.
The Influence of Human Resource Quality, Information Technology Utilization, and Work Environment on Employee Performance at the Education Office of Mojokerto Regency Alfiyah Rahmadani; Moh. Heru Budi Santoso
Lead Journal of Economy and Administration Vol 3 No 4 (2025): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v3i4.307

Abstract

This study investigated the influence of human resource quality, the utilization of information technology, and the work environment on employee performance at the Education Office of Mojokerto Regency. A quantitative research design was employed, targeting the entire employee population through a saturated sampling technique, resulting in 83 respondents. Data were collected using structured questionnaires and analyzed through multiple linear regression. The findings revealed that human resource quality, information technology utilization, and the work environment collectively had a significant and positive affect on employee performance. Partially, human resource quality and information technology utilization showed a significant effect, while the work environment variable did not demonstrate a statistically significant impact on performance.
Co-Authors Alfiyah Rahmadani Diah Ayu Novitasari Moh. Muklis Sulaeman Putri Novita Sari Sofi Salsabila