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All Journal Journal of Innovative and Creativity EduImpact: Jurnal Pengabdian dan Inovasi Masyarakat
Neriawan, Deki
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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OPTIMALISASI MEDIA SOSIAL SEBAGAI STRATEGI PEMASARAN UNTUK MENINGKATKAN PENDAPATAN UMKM DI PONDOK PETIR Milatina, Ninis; Wibowo, Agung Arie; Darwin; Neriawan, Deki
EduImpact: Jurnal Pengabdian dan Inovasi Masyarakat Vol. 2 No. 1 (2025): EduImpact: Jurnal Pengabdian dan Inovasi Masyarakat
Publisher : Cipta Pustaka Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63324/fjft3s76

Abstract

UMKM di Kelurahan Pondok Petir, Kecamatan Bojongsari, Kota Depok, berperan penting dalam perekonomian lokal, namun banyak yang menghadapi tantangan dalam memasarkan produk mereka secara efektif. Penelitian ini bertujuan untuk menganalisis potensi optimalisasi media sosial sebagai strategi pemasaran yang dapat meningkatkan pendapatan UMKM. Dengan menggunakan pendekatan kualitatif, penelitian ini mengumpulkan data dari pelaku UMKM, serta mengkaji pelatihan dan dukungan yang diberikan oleh pemerintah dan organisasi non-pemerintah. Hasil penelitian menunjukkan bahwa meskipun banyak pelaku UMKM memiliki keterbatasan dalam pemahaman teknologi, dengan pelatihan yang tepat dan dukungan berkelanjutan, mereka dapat memanfaatkan media sosial secara efektif untuk meningkatkan brand awareness dan jangkauan pasar. Penelitian ini merekomendasikan perlunya program pelatihan yang terstruktur dan dukungan infrastruktur untuk mendukung penggunaan media sosial oleh UMKM.
Peran Kinerja Operasional dalam Mengelola Arus Kas Operasional PT Charoen Pokphand Indonesia Tbk Neriawan, Deki; Sampurnaningsih, Sri Retnaning; Sasmito, Baskoro Pujo
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6693

Abstract

This study aims to examine the role of operational performance in managing operating cash flows at PT Charoen Pokphand Indonesia Tbk during the period 2021–2024. The research adopts a qualitative approach with a case study design. Data were collected through document analysis of annual financial statements, management reports, and an in-depth review of the company’s key operational indicators. The analysis focuses on how operational efficiency practices, production cost management, and operational policies influence the sustainability of operating cash flows. The findings indicate that operational performance plays a central role in maintaining the stability of operating cash flows, particularly through cost control, optimization of gross profit margins, and effective management of the operating cycle. Financial ratios such as the Debt to Asset Ratio, Debt to Equity Ratio, Return on Assets, and Current Ratio are used as supporting indicators to provide contextual understanding of the company’s financial condition, rather than being examined as causal relationships. These results underscore that the effectiveness of operating cash flow management is not solely determined by financial structure, but is highly dependent on the quality and consistency of operational performance. This study offers practical implications for management in formulating operational strategies oriented toward cash flow sustainability and contributes to the literature on the role of operational performance within the context of integrated agribusiness companies.
Co-Authors Darwin Milatina, Ninis Sampurnaningsih, Sri Retnaning Sasmito, Baskoro Pujo Wibowo, Agung Arie