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All Journal Kamaya: Jurnal Ilmu Agama Innovative: Journal Of Social Science Research
Windari, Yulia
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Religion Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

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Kearifan Lokal Masyarakat Etnik Jawa Dalam Interaksi Sosial Keagamaan Di Desa Kuta Baru Kecamatan Tebing Tinggi Kabupaten Serdang Bedagai Windari, Yulia; Putra, Ilham Mirzaya
Kamaya: Jurnal Ilmu Agama Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/kamaya.v8i2.4158

Abstract

Local wisdom reflects the unique culture of an area which includes socio-religious interactions, relationships with the environment, and belief systems. The aim of this research is to describe the local wisdom of the Javanese ethnic community in Kuta Baru Village, understand the cultural meaning and socio-religious values of this tradition, and reveal the community's strategy in preserving local wisdom in the midst of modernization and globalization. This research uses a qualitative approach and descriptive research type. The data collection method is through observation and in-depth interviews with 5 informants. Data analysis was carried out through data reduction, data presentation, and drawing conclusions, and the validity of the data was tested by triangulation. The results show that tangible (Tangible) local wisdom in Kuta Baru Village is in the form of mutual cooperation (rewang), kenduri, tingkeban, traditional ceremonies of temu manten, among-among, punggahan, pintan installation, and intangible local wisdom (Intangible), in the form of Javanese, is used in daily communication and traditional ceremonies. Traditions that contain socio-religious values include kenduri, among-among, punggahan, and tingkeban. Its preservation is carried out through education, training, and teaching language and culture to the younger generation. The implications of this research emphasize the important role of local wisdom of the Javanese community in Kuta Baru Village in strengthening socio-religious interactions and maintaining cultural identity amidst modernization. The results can be a reference for the government, educational institutions and society in preserving culture as well as a reference for further research on social harmony and cultural sustainability.
Strategi Komunikasi Bisnis Harian Waspada dalam Meningkatkan Pemasaran Iklan di Kota Medan Sinaga, Alihot; Faradila, Annisa; Windari, Yulia
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13741

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana strategi komunikasi bisnis harian waspada dalam meningkatkan pemasaran iklan di kota Medan. Jenis penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data dalam penelitian ini adalah dengan teknik wawancara dan observasi. Teknik analisis data pada penelitian ini menggunakan reduksi data, display data, dan verifikasi kesimpulan. Harian Umum Nasional Waspada atau dikenal juga dengan sebutan 'Waspada' merupakan surat kabar harian tertua dan paling banyak beredar yang terbit di Tanah Deli. Kondisi pemasaran iklan pada saat ini secara nasional rata-rata menurun yang disebabkan oleh faktor kesenjangan ekonomi, karena orang-orang yang bertugas memasang iklan tersebut ialah orang-orang yang berkepentingan ekonomi
Co-Authors Faradila, Annisa Ilham Mirzaya Putra Sinaga, Alihot