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All Journal J-Intech (Journal of Information and Technology) Journal of Informatics and Communication Technology (JICT) Journal of Informatics and Communication Technology (JICT)
Munandar, Fajar
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Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Library & Information Science Mathematics

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Development of a Local Wisdom Mapping Application to Support P5 Learning at SMA Negeri 5 Bandung Suprapto, Falahah; Fajar, Abdullah; Munandar, Fajar
J-INTECH (Journal of Information and Technology) Vol 12 No 1 (2024): J-Intech : Journal of Information and Technology
Publisher : LPPM STIKI MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/j-intech.v12i1.1240

Abstract

Local wisdom is a valuable national cultural asset that needs to be preserved. We can initiate an effort to preserve local wisdom by disseminating it to the broader community through comprehensive and precise information. However, Indonesia has not yet effectively managed local wisdom information, forcing individuals to scour the internet for various sources. On the other hand, the education sector also places significant emphasis on local wisdom, incorporating it as a key theme in the implementation of the P5 (Projek Penguatan Profil Pelajar Pancasila) program in schools. P5 is a project-based learning approach that has become mandatory from the latest education curriculum (Kurikulum Merdeka). Through teamwork, P5 assigns students to study a specific subject or social or cultural phenomenon. This assignment culminates in the presentation of a report or a specific product. P5 typically collects reports and information in hard copy form, only archiving them at the school, making it challenging for both students and the wider community to access them. Indeed, easy access to the collected information would greatly enhance its usefulness. Based on the aforementioned conditions, we proposed a solution that involves building and implementing a local wisdom mapping application for the storage of digital data. The P5 programs at Senior High School 5 (SMA Negeri 5) Bandung, which selected local wisdom as a specific theme for P5, serve as the data source for this application. It is expected that the presence of this application can support the P5 learning process by facilitating digital storage of research results and disseminating the results to a wider community. We conducted this study using the canonical action research method. Two classes of 10th-grade students participated in the implementation and socialization phases of the pilot project. They can input a location and complementary information such as related photos and videos and complete student research reports. It helps the student keep their work published and reachable by the broader community. The evaluation results demonstrate the application's ease of use and benefits for students and the school.
Introducing Marketing 4.0 in Gen Z Through Project-Based Learning Falahah; Munandar, Fajar
Journal of Informatics and Communication Technology (JICT) Vol. 7 No. 1 (2025)
Publisher : PPM Telkom University

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Abstract

Marketing 4.0, as the newest marketing paradigm, has become an important skill for everyone involved in sales and marketing. As a dominant part of the recent generation, Gen Z become a main component of Marketing 4.0 as they can be an actor or a person affected. The initiative for learning Marketing 4.0 in Gen Z is generally done at higher level education (university), MSME actors, or vocational high school students. However, introducing it in high school, in general, is still very rare. The research aims to explore how to introduce Marketing 4.0 to general high school students through project-based learning (PBL) and to know the effectiveness of this method in understanding Marketing 4.0 among students. The project is implemented for 10-th grade students of SMA Negeri 5 Bandung, executed through two cycles, and integrated with program P5 (Projek Penguatan Profil Pelajar Pancasila), which chooses Marketing 4.0 as a specific theme. The observation results show that there has been a significant increase in students' understanding and implementation of the Marketing 4.0 approach in marketing and selling products. The questionnaire results also show that the PBL approach is considered effective in increasing students' knowledge of Marketing 4.0, and this project has succeeded in providing valuable and useful experience for students
Introducing Marketing 4.0 in Gen Z Through Project-Based Learning Falahah; Munandar, Fajar
Journal of Informatics and Communication Technology (JICT) Vol. 7 No. 1 (2025)
Publisher : PPM Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing 4.0, as the newest marketing paradigm, has become an important skill for everyone involved in sales and marketing. As a dominant part of the recent generation, Gen Z become a main component of Marketing 4.0 as they can be an actor or a person affected. The initiative for learning Marketing 4.0 in Gen Z is generally done at higher level education (university), MSME actors, or vocational high school students. However, introducing it in high school, in general, is still very rare. The research aims to explore how to introduce Marketing 4.0 to general high school students through project-based learning (PBL) and to know the effectiveness of this method in understanding Marketing 4.0 among students. The project is implemented for 10-th grade students of SMA Negeri 5 Bandung, executed through two cycles, and integrated with program P5 (Projek Penguatan Profil Pelajar Pancasila), which chooses Marketing 4.0 as a specific theme. The observation results show that there has been a significant increase in students' understanding and implementation of the Marketing 4.0 approach in marketing and selling products. The questionnaire results also show that the PBL approach is considered effective in increasing students' knowledge of Marketing 4.0, and this project has succeeded in providing valuable and useful experience for students
Co-Authors Fajar, Abdullah Falahah . Suprapto, Falahah