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All Journal Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Jurnal Projemen UNIPA
Yoseph D. P. Rangga
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Pemasaran Kartu Kredit PT. Bank Negara Indonesia (Persero)Tbk. Kantor Cabang Maumere Yoseph Nong Adi Suryo; Yoseph D. P. Rangga; Nunsio Handrian Meylano
Jurnal Projemen UNIPA Vol. 12 No. 1 (2025): Januari: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

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Abstract

This study aims to find out what factors are supporting and inhibiting in the credit card marketing process and to find out the marketing strategies carried out by the marketing staff of PT. Bank Negara Indonesia (Persero) Tbk, Maumere Branch Office in promoting or marketing credit card products. The design of this study uses a qualitative approach to understand the credit card marketing strategy in PT. Bank Negara Indonesia (Persero) Tbk, Maumere Branch Office. Data were collected through interviews and analyzed qualitatively. Based on the results of the study, it can be seen that credit card marketing is supported by factors such as a wide merchant network, ease of application, and effective marketing strategies, but is faced with challenges such as limited merchants in certain regions, low financial literacy, and competition with digital payment methods. Through Kearns' SWOT analysis, BNI Maumere Branch can implement the SO strategy by leveraging its strengths to seize opportunities, such as expanding cooperation with the education and tourism sectors and offering locally-based reward programs. The WO strategy is focused on improving financial literacy and incentives for small merchants. ST's strategy is used to strengthen customer service and highlight product excellence in the face of digital competition, while WT's strategy focuses on reducing costs and increasing transparency to attract more customers and strengthen competitiveness in the market.
Pengaruh Promosi dan Harga terhadap Keputusan Pembelian Mobil Suzuki Pada PT. Surya Batara Mahkota (SBM) Maumere: (Studi Kasus Pada Konsumen PT. Surya Batara Mahkota (SBM) Maumere) Bertolomeus Wara Meto; Yoseph D. P. Rangga; Nunsio H. Meylano
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 3 (2024): September: Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v2i3.69

Abstract

This research aims to: (1) determine the description of promotions, prices, and purchasing decisions at PT. Suria Batara Mahkota (SBM) Maumere (2) determine whether promotions and prices affect purchasing decisions at PT. Suria Batara Mahkota (SBM)Maumere. The population in this research was the consumers who bought Suzuki cars in 2023 from PT Surya Batara Mahkota (SBM). According to sales data, there were 118 car sales in 2023. The descriptive analysis indicated the promotion variable (X1) and the price variable (X2) both fall into the "good" category, as does the purchasing decision variable (Y). Furthermore, the t-test hypothesis analysis showed the promotion variable (X1) had a significant effect on the purchasing decision variable (Y), while the price variable (X2) only partially affected the purchasing decision variable (Y). The F-test statistics revealed that both independent variables, promotion (X1) and price (X2), had a signifcant combined effect on the purchasing decision (Y). Finally, the determination analysis demonstrated the contribution of the promotion and price variables to the purchase decision of Suzuki cars at PT. Surya Batara Mahkota (SBM) Maumere is 34.8%, while the remaining 65.2% is influenced by factors outside the scope of the research.
Pengaruh Kualitas Pelayanan Dan Ketepatan Waktu Pengiriman Terhadap Kepuasan Pelanggan Pengguna Jasa JNE Maumere Theresia Febronia Mbupu; Yoseph D. P. Rangga; Magdalena Silawati Samosir
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 3 (2024): September: Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v2i3.83

Abstract

This study aimed to (1) understand the overview of service quality and delivery timeliness concerning customer satisfaction; (2) analyze the influence of service quality and delivery timeliness on customer satisfaction, both partially and simultaneously. The population of this study consisted of 667 customers using JNE Maumere services. Using the Slovin formula, the sample size was determined to be 87 respondets. Data were collected through questionnaires and analyzed using descriptive methods and inferential statistics, specifically multiple linear regression. Hypothesis testing was conducted using the F- test and t-test. Descriptive analysis results indicated that the service quality variable was categorized as very good, the delivery timeliness variable as good, and the customer satisfaction variable as good. The t-test results showed that, partially, the service quality variable had a positive and significant effect on customer satisfaction. In contrast, the delivery timeliness variable had a positive but not significant impact on customer satisfaction. The F-test results demonstrated that the service quality and delivery timeliness variables significantly influenced customer satisfaction. Determination analysis showed that service qulity and delivery timeliness accounted for 92.3% of the variation in customer satisfaction among JNE Maumere service users.
Co-Authors Bertolomeus Wara Meto Magdalena Silawati Samosir Nunsio H. Meylano Nunsio Handrian Meylano Theresia Febronia Mbupu Yoseph Nong Adi Suryo