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All Journal Journal of Management Accounting, Tax and Production Jurnal Ekonomi, Manajemen, Akuntansi
Tarigan, Kesia Septina Putri
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Economics, Econometrics & Finance Social Sciences

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Analysis of Facebook Usage on Increasing Serby Bakery Sales in Sibolangit District Sembiring, Jenaya Febina; Tarigan, Kesia Septina Putri; Sagala, Tasya Oren; Pasaribu, Raymon P
Journal of Management Accounting, Tax and Production Vol 3, No 1 (2025): Maret 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/mantap.v3i1.5707

Abstract

In today’s digital era, social media has become an effective marketing tool for various types of businesses, including micro, small, and medium enterprises (MSMEs). Facebook, as one of the largest social media platforms, provides business owners with opportunities to expand their customer reach through interactive and easily accessible promotional strategies. This study aims to analyze the impact of Facebook usage on the sales growth of Serby Bakery in Sibolangit District. The research method used is a qualitative approach, with data collected through direct interviews with MSME owners. The obtained data is then analyzed and structured to examine the relationship between Facebook promotions and sales growth. The study results show that active Facebook usage, paid promotions, and interactive content creation have a significantly positive impact on increasing sales at Serby Bakery. Thus, leveraging social media can be an effective strategy to enhance the competitiveness of bakery businesses in the region.
Analisis Pengaruh Investasi Luar Negeri dan Impor Terhadap Kurs Rupiah 2009-2024 Marpaung, Olivia Damayanti; Panjaitan, Claudia Tabitha; Tarigan, Kesia Septina Putri; Jenaya Febina
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 3: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i3.12383

Abstract

Penelitian ini bertujuan untuk menelaah sejauh mana investasi asing dan aktivitas impor memengaruhi nilai tukar rupiah di Indonesia selama periode 2009–2024. Pendekatan yang digunakan adalah kuantitatif dengan menerapkan analisis regresi linier berganda berbasis metode Ordinary Least Squares (OLS), menggunakan data sekunder yang bersumber dari Bank Indonesia serta Badan Pusat Statistik. Hasil analisis menunjukkan bahwa investasi luar negeri memiliki pengaruh positif dan signifikan terhadap nilai tukar rupiah. Hal ini menunjukkan bahwa peningkatan aliran investasi dapat memperkuat mata uang domestik melalui peningkatan cadangan devisa. Sementara itu, variabel impor berpengaruh negatif namun tidak signifikan, menandakan bahwa peningkatan impor belum memberikan dampak langsung terhadap pelemahan rupiah. Secara bersamaan, kedua variabel terbukti berpengaruh signifikan terhadap nilai tukar dengan koefisien determinasi sebesar 74,38%. Hasil penelitian ini menegaskan pentingnya menjaga keseimbangan kebijakan antara investasi dan impor guna mempertahankan stabilitas nilai tukar di tengah ketidakpastian ekonomi global.
Co-Authors Jenaya Febina Marpaung, Olivia Damayanti Panjaitan, Claudia Tabitha Pasaribu, Raymon P Sagala, Tasya Oren Sembiring, Jenaya Febina