Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Pradwita, Ade Yogantara
Unknown Affiliation
Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Konten Akun Instagram @Urbansneakersociety Terhadap Minat Beli Sepatu pada Mahasiswa FKI UMS Pradwita, Ade Yogantara; Santoso, Budi
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 2 (2025): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jimik.v6i2.1369

Abstract

This study aims to analyze the effect of @Urbansneakersociety Instagram Account Content on interest in buying shoes for Fki Ums students. This research is a type of quantitative research. The independent variable (X) in this study is the account content on Instagram @urbansneakersociety and for the dependent variable (Y) is the interest in buying shoes for FKI UMS students. The population in this study are followers of the @urbansneakersociety Instagram account with other criteria, namely 18-25 years old and are FKI UMS students. This type of data collection in this study uses non-propability sampling with purposive sampling technique. The number of samples in this study amounted to 97 people. The instrument in this study used a questionnaire media. The scale used in this data collection process uses a Likert Scale. The data analysis technique of this research is the research instrument test, classical assumption test and normality test, regression test, model feasibility test (Goodness of Fit). From the results of the study, it can be concluded that the Instagram content (X) @urbansneakersociety has an effect on the variable Purchase Interest (Y) shoes on FKI UMS students.
Co-Authors Dwi Budi Santoso