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All Journal Dynamic Management Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Rakhman, M. Arif
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Menganalisi Daya Tarik Cafe Mbah Dharmo Ambarawa: Peran Harga, Promosi dan Kualitas Produk Dalam Keputusan Pembelian Saputra, Ari; Suryatama, Fajar; Rakhman, M. Arif
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3980

Abstract

The purpose of this study was to examine the impact of price, advertising, and product quality on customer purchasing decisions for Mbah Dharmo Ambarawa Cafe. With increasing competition in the culinary industry, business owners need to understand the factors that drive consumer decisions when choosing a product or service. This study uses a quantitative approach with measurement methods for 100 respondents selected using targeted sample technology. Data were analysed using SmartPLS 3.0 software using minimal structural equation modelling (PLS-SEM). The results showed that product quality has a significant positive impact on purchasing decisions, while not significantly affecting price and advertising campaigns. The implications of these findings suggest that improving product quality is an important factor for customer attraction and retention. Therefore, Cafe Mbah Dharmo recommends that we continue to maintain our product quality and consistency standards to increase customer satisfaction.
INCREASING SHOPEE CUSTOMER LOYALTY: A STUDY OF SERVICE QUALITY, PRICE, AND CUSTOMER SATISFACTION IN SEMARANG REGENCY Alfan, Muhammad Khoirul; Rakhman, M. Arif; Nurmiyati, Nurmiyati
Dynamic Management Journal Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i2.13800

Abstract

The topic of this research is to increase Shopee customer loyalty through service quality, price, and customer satisfaction in Semarang Regency. This research is motivated by a decrease in the number of orders and gross sales value at Shopee in the second quarter of 2024. This study discusses a gap in previous research that does not adequately explain the influence of service quality, price, and customer satisfaction on Shopee customer loyalty in Semarang Regency. The research method used quantitative with Structural Equation Modeling (SEM) analysis techniques and a sample of 140 respondents was selected using purposive sampling techniques. The results of the study show that price has a significant and positive influence on Shopee customer loyalty, while service quality and customer satisfaction do not have a significant effect. The conclusion of this study is that Shopee needs to maintain a competitive pricing strategy to increase customer loyalty in Semarang Regency.
Menganalisi Daya Tarik Cafe Mbah Dharmo Ambarawa: Peran Harga, Promosi dan Kualitas Produk Dalam Keputusan Pembelian Saputra, Ari; Suryatama, Fajar; Rakhman, M. Arif
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3980

Abstract

The purpose of this study was to examine the impact of price, advertising, and product quality on customer purchasing decisions for Mbah Dharmo Ambarawa Cafe. With increasing competition in the culinary industry, business owners need to understand the factors that drive consumer decisions when choosing a product or service. This study uses a quantitative approach with measurement methods for 100 respondents selected using targeted sample technology. Data were analysed using SmartPLS 3.0 software using minimal structural equation modelling (PLS-SEM). The results showed that product quality has a significant positive impact on purchasing decisions, while not significantly affecting price and advertising campaigns. The implications of these findings suggest that improving product quality is an important factor for customer attraction and retention. Therefore, Cafe Mbah Dharmo recommends that we continue to maintain our product quality and consistency standards to increase customer satisfaction.
Co-Authors Alfan, Muhammad Khoirul Ari Saputra, Ari Fajar Suryatama Nurmiyati Nurmiyati