Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Multidisiplin Indonesia
Putra Dinata, Angga
Unknown Affiliation
Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Increasing Loyalty Through Satisfaction at Coffee Shops in Yogyakarta Putra Dinata, Angga
Jurnal Multidisiplin Indonesia Vol. 2 No. 12 (2023): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v2i12.972

Abstract

The effect of brand image and servicescape on loyalty through satisfaction at Coffee Shop in Yogyakarta. This research is causality research (cause-and-effect relationship) with a quantitative approach. The population in this study were buyers who had visited Coffee Shops in Yogyakarta in the period March 2023 to August 2023 and who had visited Coffee Shop in Yogyakarta with a sample of 200 respondents. The sampling method used is nonprobability sampling with sampling techniques where the population size is unknown, the Roscoe method is used. The analysis in this study used Partial Least Square (PLS). The results of the analysis show that brand image has a positive and significant effect on satisfaction. Servicescape has a positive and significant effect on satisfaction. Brand image has a positive and significant effect on loyalty. Servicescape has a positive and insignificant effect on loyalty. Satisfaction has a positive and significant effect on loyalty. Brand image has a positive and significant effect on loyalty through satisfaction. Servicescape has a positive and significant effect on loyalty through satisfaction at a Coffee Shop in Yogyakarta.
Co-Authors