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Astuti , Ayu Widiya
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Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary

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Dynamics of Trust, Information Quality, and Risk Perception in Online Purchasing Decisions Astuti , Ayu Widiya; Arafah, Willy; Nur, Aji Mohammad Fadrian
Jurnal Multidisiplin Indonesia Vol. 3 No. 7 (2024): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v3i7.1634

Abstract

This study aims to analyze the influence of trust, information quality and risk perception on online purchase decisions. This research is a quantitative research with a research design using exploration. The population in this study is the overall consumer of online shop services  in South Jakarta. The sampling method in this study uses purposive sampling using the Roscoe (1975) approach in determining the number of samples. The data analysis method in this study uses SEM-PLS. Based on the results of the study, it was found that trust, information quality and risk perception play an important role in influencing online purchase decisions. It was also found that the perception of risk had a significant negative effect on purchase decisions.
Co-Authors Nur, Aji Mohammad Fadrian Willy Arafah, Willy