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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Berdikari : Jurnal Ekonomi dan Statistik Indonesia
Ainy, Farah Nurul
Unknown Affiliation
Economics, Econometrics & Finance

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Identifikasi Perilaku Gen Z Atas Penggunaan Fintech Edward, Robert; Tambun, Sihar; Ainy, Farah Nurul
Jurnal Ekonomi Dan Statistik Indonesia Vol 5 No 1 (2025): Berdikari: Jurnal Ekonomi dan Statistik Indonesia (JESI)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/jesi.05.01.03

Abstract

Use of fintech. This research method uses a qualitative approach with literature studies. Sources obtained from journal articles, online news, youtube and several interviews were conducted. The process of coding and visualizing research results uses NVivo Software. This research explains that the behavior of generation z on the use of fintech is that generation z prefers fintech applications that provide easy access, fintech also makes transactions faster and generation z is also now more interested in making investments because they realize that there will be a high cost of living and they also realize that lifestyle in this era is expensive. Therefore, for now Generation Z prefers to invest so that their finances continue to grow. This research provides an overview of how Generation Z will always be connected in the world of fintech, especially when it comes to transacting and investing and how socioeconomic factors affect their financial decisions.
Identifikasi Perilaku Gen Z Atas Penggunaan Fintech Edward, Robert; Tambun, Sihar; Ainy, Farah Nurul
Jurnal Ekonomi Dan Statistik Indonesia Vol 5 No 1 (2025): Berdikari: Jurnal Ekonomi dan Statistik Indonesia (JESI)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/jesi.05.01.03

Abstract

Use of fintech. This research method uses a qualitative approach with literature studies. Sources obtained from journal articles, online news, youtube and several interviews were conducted. The process of coding and visualizing research results uses NVivo Software. This research explains that the behavior of generation z on the use of fintech is that generation z prefers fintech applications that provide easy access, fintech also makes transactions faster and generation z is also now more interested in making investments because they realize that there will be a high cost of living and they also realize that lifestyle in this era is expensive. Therefore, for now Generation Z prefers to invest so that their finances continue to grow. This research provides an overview of how Generation Z will always be connected in the world of fintech, especially when it comes to transacting and investing and how socioeconomic factors affect their financial decisions.
The Effect of Content Marketing and Brand Image of Skintific Products on Purchase Intention, with Trust as a Moderator (Case Study: Consumers TikTok Shop in Jakarta) Ainy, Farah Nurul; Reza, Bobby; Darnis, Rahmi
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 3 (2026): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i3.7013

Abstract

This research investigates how Content Marketing and Brand Image influence Purchase Intention among Jakarta-based Skintific consumers on TikTok Shop, specifically examining the moderating role of Trust. The research sample comprises 150 respondents spanning various age groups and educational backgrounds. Utilizing SmartPLS for data analysis, the study revealed that while Content Marketing fails to yield a significant positive impact on Purchase Intention, both Brand Image and Trust emerge as powerful, significant drivers of consumer intent. The study also highlights that the respective impacts of Content Marketing and Brand Image on Purchase Intention are significantly contingent upon the level of consumer Trust. Overall, the results emphasize that consumer trust is an essential factor in strengthening Purchase Intention toward Skintific products on TikTok Shop.
Co-Authors Bobby Reza Darnis, Rahmi Edward, Robert Sihar Tambun