Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Baashima: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen
Monik, Monik
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Studi Kelayakan Sabun Susu Sebagai Souvenir di Desa Wisata Menari, Kabupaten Semarang Nasya Aisyah, Estrelita; Monik, Monik; Hendrawan, Fathur; Arlina, Ika Wahyu; Adi Mukti, Faizal
Baashima : Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 3 No. 1 (2025): (April)
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/baashima.v3i1.370

Abstract

Menari Tourism Village in Semarang Regency is an area that is developing local potential through natural milk soap products as education-based souvenirs. This product is designed not only as a tourist souvenir, but also as a learning tool in cultural and creative tour packages. This study aims to assess the feasibility of a milk soap business as a flagship product of a tourist village through a feasibility study approach from market, technical, managerial, legal, environmental, and financial aspects. The method used is a descriptive qualitative approach with data collection techniques in the form of in-depth interviews, participatory observation, and documentation. The results showed that milk soap has good prospects to be developed, supported by community involvement, availability of local raw materials, and effective digital marketing strategies. However, a number of challenges such as limited production capacity, technical skills, and not optimal business legality are still obstacles. Therefore, strengthening the institutional structure, training of human resources, preparation of SOPs, and sustainable promotion strategies are needed to ensure the sustainability and professionalism of the business in the future.
Co-Authors Adi Mukti, Faizal Arlina, Ika Wahyu Hendrawan, Fathur Nasya Aisyah, Estrelita