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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Translitera : Jurnal Kajian Komunikasi dan Studi Media
Aisyah Rizky Amali
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Social Sciences Other

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Strategi Komunikasi Massa BEM KM IPB dalam Melakukan Penyebaran Informasi Akademik Aisyah Rizky Amali; Suparman, Suparman; Yafnida Julia; Salwa Putri
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 14 No 1 (2025): Maret 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v14i1.4063

Abstract

This research analyzes the mass communication strategies implemented by the IPB Student Family Student Executive Board (BEM KM) in disseminating academic information to students. BEM KM IPB acts as an intermediary who filters, distributes and packages important information from the campus to increase accessibility for students. This research uses a descriptive qualitative approach, data was obtained through interviews and literature study. The findings show that the use of social media, especially Instagram, as the main platform is based on students' preferences for being more active on this media, as well as the application of the agenda setting concept which focuses on main academic issues. The mass communication strategy used by BEM KM IPB is very good in achieving the goal of disseminating information through attractive content packaging, even though there are challenges. This research provides insight into the optimization of mass communication strategies by student organizations in the academic environment as well as recommendations for improvement through collaboration and media innovation.
STRATEGI DIGITAL STORYTELLING TELIN DALAM MEMBANGUN BRAND ENGAGEMENT PADA EVENT B2B GLOBAL: STUDI KASUS BATIC 2025 Aisyah Rizky Amali; Leonard Dharmawan
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.50304

Abstract

The advancement of the digital transformation era has encouraged companies with B2B targets to develop more adaptive and interactive digital communication strategies. However, research addressing digital storytelling in the context of B2B events remains limited. This study aims to analyze Telin's digital storytelling strategy through Instagram @batic.events in building brand engagement for BATIC 2025 as a global B2B event, examine its digital implementation through visual campaigns, and identify the challenges in B2B marketing. This study employs a qualitative approach with a case study method. The analysis is grounded in digital storytelling theory by Fog et al. (2005) and brand engagement dimensions by Hollebeek (2011). Findings show that Telin successfully implemented a structured digital storytelling strategy by integrating the elements of message, conflict, characters, and plot in the visual campaign execution. Through this strategy, two dimensions of brand engagement were established through relevant information delivery and active interactions on posts. Challenges in implementing the strategy include multi-stakeholder dynamics and the audience characteristics of the platform used.
Co-Authors Leonard Dharmawan Salwa Putri Suparman Suparman Yafnida Julia