Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Hukum dan Peradilan Journal of Management and Administration Provision Economic and Business Horizon
Trihatmoko, R. Agus
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Exploring The Impact of Promotional Strategies on New Product Success in the FMCG Sector Trihatmoko, R. Agus; Mulyani, Roch
Economic and Business Horizon Vol. 4 No. 1 (2025): January
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.1.2025.528

Abstract

This study explores the impact of promotional strategies on the success of new products in the Fast-Moving Consumer Goods (FMCG) sector, with a particular focus on the dynamics between manufacturers, distributors, and wholesalers. As the FMCG market is characterized by intense competition and rapid product cycles, promotional strategies play a critical role in driving consumer demand, shaping brand image, and influencing market share. Despite extensive research on the broader marketing mix, limited attention has been given to the specific influence of promotional tactics on new product success within this sector. This research bridges that gap by analyzing how different promotional approaches, including Above-The-Line (ATL) and Below-The-Line (BTL) strategies, impact both immediate buyer responses and long-term product performance. The findings suggest that promotion not only directly influences product visibility and consumer loyalty but also shapes market competition and pricing strategies. Additionally, the study highlights the interplay between promotional strategies and the competitive environment, providing valuable insights into how marketers can optimize promotional efforts to foster sustainable market growth. By applying a relationship marketing theory framework, this research provides actionable recommendations for FMCG companies to refine their promotional strategies, ensuring both short-term sales success and long-term brand recognition.
STATE-OWNED ENTERPRISES AND ECONOMIC CONSTITUTIONS: A CASE STUDY OF JUDICIAL REVIEW OF LAW NO.19 OF 2003 Trihatmoko, R. Agus
Jurnal Hukum dan Peradilan Vol 8 No 1 (2019)
Publisher : Pusat Strategi Kebijakan Hukum dan Peradilan Mahkamah Agung RI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25216/jhp.8.1.2019.149-165

Abstract

The purpose of this study seeks to uncover the meaning of Law No. 19 of 2003 and Article 33 of the 1945 Constitution of the Republic of Indonesia, and identify the essence of the roles and functions of SOEs in implementing the economic constitution. The study of SOEs in the realm of constitutional economics is seen as very important as a reflection of the rapid change in national and global economic development. The findings of the study lead to the philosophical understanding of economic constitution for the Republic of Indonesia by the role of state companies in national economic development. The theoretical description of the results of this study contributes to the knowledge of political economy and political democracy. The benefits practically have implications for the practice of public management about the governance of state enterprises, as well as corporate management for SOEs or other state-owned companies.
Community Empowerment through the Family Development Session of the Family Hope Program (Case Study) Purnomo, Eko; Trihatmoko, R. Agus; Martomo, Yitno Puguh
Journal of Management and Administration Provision Vol. 5 No. 1 (2025): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v5i1.533

Abstract

Community empowerment is a strategic approach in overcoming complex poverty. This research aims to analyze the implementation, results, obstacles and solutions for community empowerment through Family Development Sessions (FDS) in the Family Hope Program (PKH) in Kadipiro Village, Sambirejo District, Sragen Regency. This research uses a qualitative approach with a case study method. Data was collected through in-depth interviews, participant observation and documentation studies. Research informants were selected purposely, consisting of social assistants and Beneficiary Families (KPM). The research results show that FDS plays an important role in increasing KPM's awareness, abilities and life skills. However, there are obstacles such as low KPM participation, limited accompanying resources, and a lack of effective training modules. The proposed solutions include developing modules based on local needs, increasing companion training, and optimizing participatory strategies. This research provides important insights for the development of more inclusive and sustainable community empowerment programs.
Co-Authors Eko Purnomo Mulyani, Roch Yitno Puguh Martomo