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All Journal Jurnal Moral Kemasyarakatan Journal of Social and Policy Issues
Addiansyah, Mohammad Nur Rofiq
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Humanities Education Social Sciences

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Political Communication Strategy "Nyantri" in the 2024 Regional Election Campaign in Rembang Regency from the Perspective of Dramaturgy Theory Qodrun Nada, Dewi; Addiansyah, Mohammad Nur Rofiq
Journal of Social and Policy Issues Vol. 5 No. 1 (2025): January - March
Publisher : Pencerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58835/jspi.v5i1.445

Abstract

This study aims to explain and provide a comprehensive overview of the strategies employed by the two candidate pairs for Regent and Deputy Regent in the 2024 Pilkada campaign in Rembang Regency, using Erving Goffman’s Dramaturgy Theory approach. This research adopts a qualitative method, utilizing both primary and secondary data sources.  Primary data were collected through observations of five posts on the Instagram accounts of both candidates. The author observed these accounts over two months, from the beginning of the campaign period on Wednesday, September 25, 2024, to Saturday, November 23, 2024. Secondary data were gathered through literature studies, including journal articles, e-proceedings, and books, which served as additional sources. The collected data were then analyzed using the Dramaturgy Theory framework.  The analysis reveals that both candidate pairs actively construct their public image on social media, particularly on Instagram. Their primary objective is to highlight their religious identity to gain public sympathy in Rembang Regency. Their campaign strategy involves engaging with local Kiai and Ulama—positions they adopt as Santri within the Dramaturgy framework—and showcasing these interactions on Instagram, a key political communication platform. This approach aims to strengthen their positive reputation in a predominantly religious society, thereby enhancing their public image among the people of Rembang Regency.
Good Governance, Gusjigang dan Kebijakan Ekologi di Kabupaten Kudus Addiansyah, Mohammad Nur Rofiq
Jurnal Moral Kemasyarakatan Vol 7 No 2 (2022): Volume 7, Nomor 2 - Desember 2022
Publisher : Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jmk.v7i2.7419

Abstract

Tulisan  ini ingin menunjukkan relasi antara kearifan lokal, good governance serta kebijakan ekologi yang memiliki keterkaitan erat. Tulisan ini mengambil posisi good governance sebagai ide yang berasal dari luar, ternyata mampu kita kolaborasikan dengan gusjigang yang notabenya merupakan kearifan lokal. Kondisi kerusakan lingkungan yang terjadi akhir-akhir ini melatar belakangi riset ini.  Hasil dari riset ini menunjukkan jika  nilai-nilai gusjigang yakni wajah dan akhlak yang bagus, kepandaian dalam mengaji, serta kemampuan dalam  berdagang bila diintegrasikan secara maksimal maka akan mampu mempengaruhi kebijakan publik, khususnya kebijakan ekologi. Di Kabupaten Kudus sendiri Kebijakan ekologinya sendiri cukup bagus, misalnya saja kebijakan pelarangan penggunaan plastik dan kebijakan pembangunan ruang terbuka hijau,  dua kebijakan ini mampu menginternalisasi nilai-nilai dari gusjigang serta prinsip good governance. kebijakan Metode penelitian yang kami gunakan dalam riset ini adalah metode kualitatif dengan tipe studi kasus. Pengumpulan data primer kita lakukan dengan wawancara adapun data skunder kita kumpulkan dari berbagai literatur jurnal, buku, dan publikasi media.
Co-Authors Qodrun Nada, Dewi