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All Journal Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial
Astil Harli Roslan
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance

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Pengaruh Dimensi Green Economy Terhadap Zero Waste Behaviour Intention: Persepsi Masyarakat Kabupaten Wakatobi Astil Harli Roslan; Ichsanuddin Akbar
Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Vol. 2 No. 3 (2024): Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Volume 2 Nomor 3 October 2024 - J
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/pchukumsosial.v2i3.123

Abstract

This study uses a quantitative approach with Structural Equation Modeling (SEM) techniques to analyze the influence of the dimensions of the green economy on the intention of zero waste behavior in the community of Wakatobi Regency. The sample of the study consisted of 120 respondents who met certain criteria, namely individuals who have been involved in activities supporting the principles of the green economy and have the intention to adopt zero waste behavior. The results indicate that all three dimensions of the green economy have a positive and significant impact on the intention of zero waste behavior, with the economic dimension making the largest contribution, followed by the environmental and social dimensions. The theoretical implications of this study enhance the understanding of the relationship between green economy dimensions and pro-environmental behavior, while the practical implications can be used to design more effective policies and educational programs to increase community participation in zero waste behavior.
The Utilization of Regional Language-Based Communication as a Marketing Strategy for MSME Products in the Wakatobi Traditional Market Cony; Astil Harli Roslan
Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Vol. 2 No. 3 (2024): Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Volume 2 Nomor 3 October 2024 - J
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/pchukumsosial.v2i3.181

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a strategic role in the regional economy, including in Wakatobi Regency. One of the main challenges for MSMEs in traditional markets is the limitations of effective and contextual marketing strategies with local culture. This study aims to examine the use of regional language-based communication as a marketing strategy for MSME products in the traditional market of Wakatobi. The research method used is a qualitative approach with observation, interview, and documentation techniques for MSME actors, consumers, and market managers. The results of the study show that the use of regional languages in buying and selling interactions is able to increase emotional closeness, consumer trust, and customer loyalty. Thus, regional language-based communication can be an effective and sustainable marketing strategy for MSMEs in the traditional Wakatobi market.
Changes in Household Consumption Patterns After the Nutritious Eating Program in Kendari City Ichsanuddin Akbar; Astil Harli Roslan
Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Vol. 2 No. 3 (2024): Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Volume 2 Nomor 3 October 2024 - J
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/pchukumsosial.v2i3.183

Abstract

The Nutritious Eating Program (MBG) is a government policy that aims to improve the nutritional quality of the community, especially school-age children. In addition to having a direct impact on program recipients, MBG also has the potential to affect household consumption patterns indirectly. This study aims to analyze changes in household consumption patterns after the implementation of the Nutritious Eating Program (MBG) in Kendari City and identify the factors that influence these changes. This research uses a qualitative approach with a descriptive design. The research informants consisted of five people from households receiving the Nutritious Eating Program in Kendari City and were randomly selected. Data collection was carried out through in-depth interviews and simple observations, then analyzed using thematic analysis. The results of the study show that the implementation of the Nutritious Eating Program in Kendari City encourages an increase in the diversity and quality of household food consumption, especially in the consumption of vegetables, fruits, and protein side dishes, as well as reducing the consumption of instant food and unhealthy snacks. Changes in consumption patterns are influenced by the level of household income, the number of family members, parental nutritional knowledge, children's eating habits, and access to nutritious food in urban environments. This study concludes that the Nutritious Eating Program in Kendari City plays a role as a trigger for changes in household consumption patterns, but the sustainability of its impact requires the support of nutrition education and sustainable local food policies.
Co-Authors Cony Ichsanuddin Akbar