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Pengaruh Dimensi Green Economy Terhadap Zero Waste Behaviour Intention: Persepsi Masyarakat Kabupaten Wakatobi Astil Harli Roslan; Ichsanuddin Akbar
Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Vol. 2 No. 3 (2024): Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Volume 2 Nomor 3 October 2024 - J
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/pchukumsosial.v2i3.123

This study uses a quantitative approach with Structural Equation Modeling (SEM) techniques to analyze the influence of the dimensions of the green economy on the intention of zero waste behavior in the community of Wakatobi Regency. The sample of the study consisted of 120 respondents who met certain criteria, namely individuals who have been involved in activities supporting the principles of the green economy and have the intention to adopt zero waste behavior. The results indicate that all three dimensions of the green economy have a positive and significant impact on the intention of zero waste behavior, with the economic dimension making the largest contribution, followed by the environmental and social dimensions. The theoretical implications of this study enhance the understanding of the relationship between green economy dimensions and pro-environmental behavior, while the practical implications can be used to design more effective policies and educational programs to increase community participation in zero waste behavior.

The Utilization of Regional Language-Based Communication as a Marketing Strategy for MSME Products in the Wakatobi Traditional Market Cony; Astil Harli Roslan
Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Vol. 2 No. 3 (2024): Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Volume 2 Nomor 3 October 2024 - J
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/pchukumsosial.v2i3.181

Micro, Small, and Medium Enterprises (MSMEs) have a strategic role in the regional economy, including in Wakatobi Regency. One of the main challenges for MSMEs in traditional markets is the limitations of effective and contextual marketing strategies with local culture. This study aims to examine the use of regional language-based communication as a marketing strategy for MSME products in the traditional market of Wakatobi. The research method used is a qualitative approach with observation, interview, and documentation techniques for MSME actors, consumers, and market managers. The results of the study show that the use of regional languages in buying and selling interactions is able to increase emotional closeness, consumer trust, and customer loyalty. Thus, regional language-based communication can be an effective and sustainable marketing strategy for MSMEs in the traditional Wakatobi market.

Changes in Household Consumption Patterns After the Nutritious Eating Program in Kendari City Ichsanuddin Akbar; Astil Harli Roslan
Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Vol. 2 No. 3 (2024): Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Volume 2 Nomor 3 October 2024 - J
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/pchukumsosial.v2i3.183

The Nutritious Eating Program (MBG) is a government policy that aims to improve the nutritional quality of the community, especially school-age children. In addition to having a direct impact on program recipients, MBG also has the potential to affect household consumption patterns indirectly. This study aims to analyze changes in household consumption patterns after the implementation of the Nutritious Eating Program (MBG) in Kendari City and identify the factors that influence these changes. This research uses a qualitative approach with a descriptive design. The research informants consisted of five people from households receiving the Nutritious Eating Program in Kendari City and were randomly selected. Data collection was carried out through in-depth interviews and simple observations, then analyzed using thematic analysis. The results of the study show that the implementation of the Nutritious Eating Program in Kendari City encourages an increase in the diversity and quality of household food consumption, especially in the consumption of vegetables, fruits, and protein side dishes, as well as reducing the consumption of instant food and unhealthy snacks. Changes in consumption patterns are influenced by the level of household income, the number of family members, parental nutritional knowledge, children's eating habits, and access to nutritious food in urban environments. This study concludes that the Nutritious Eating Program in Kendari City plays a role as a trigger for changes in household consumption patterns, but the sustainability of its impact requires the support of nutrition education and sustainable local food policies.

Mobile Money As Drivers Of Women Msme Performance: The Moderating Effect Of Dynamic Capabilities Mirza Hapsari Hasidin; Astil Harli Roslan; Ichsanuddin Akbar
Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Vol. 3 No. 3 (2025): Vol. 3 No. 3 (2025): Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Volume 3 Nom
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/pchukumsosial.v3i3.208

This study aims to analyze the influence of mobile money on the performance of women's MSMEs, as well as test dynamic capabilities as a moderation variable that strengthens relationships in the model. The research uses a quantitative approach with a survey method. Data was collected through an online questionnaire distributed to 200 female MSME actors where respondents played the role of business owners or managers. The selection of respondents was carried out purposively with the criteria of women who actively run MSMEs and have experience using mobile money and/or accessing formal financial services in business activities. All indicators were measured using a five-point Likert scale from strongly disagree to strongly agree, with items adapted from previous literature and adjusted to the characteristics of local MSMEs. Data analysis was carried out using SEM PLS because it was able to test the relationship between constructs simultaneously while accommodating moderation testing. The test results show that the variables in the model have a meaningful influence on the performance of women MSMEs, with mobile money as the strongest driver through ease of transactions, payment efficiency, and acceleration of cash flow. Dynamic capabilities also contribute to improved performance because adaptive and innovative business actors are better able to optimize the benefits of digital financial services. In addition, the moderation effect emphasizes the existence of synergy, where the use of mobile money becomes more effective when MSMEs have higher dynamic capabilities. These findings emphasize the importance of expanding the adoption of digital financial services accompanied by strengthening the adaptive capabilities of women's MSMEs.

Digital Marketing Innovation And Marketing Capability Moderating Effects On Sme Sales Performance Suparningsih; Syahra; Astil Harli Roslan
Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Vol. 3 No. 3 (2025): Vol. 3 No. 3 (2025): Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Volume 3 Nom
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/pchukumsosial.v3i3.226

This study aims to analyze the influence of Digital Marketing Innovation on Sales Performance with Marketing Capability as a moderation variable in MSMEs in Kendari City. The study used a quantitative approach with the Structural Equation Modeling method based on Partial Least Squares (SEM-PLS) on 165 MSMEs selected through purposive sampling techniques. The sample criteria include MSMEs that have been operating for at least two years, actively utilizing digital media in marketing, and owners or managers are directly involved in marketing decision-making. Data was collected through a five-point Likert scale questionnaire and analyzed using SmartPLS through the evaluation of measurement models (outer model) and structural models (inner model) with bootstrapping procedures. The results of the study show that Digital Marketing Innovation does not have a significant effect directly on Sales Performance. On the other hand, Marketing Capability has a positive and significant effect on Sales Performance. In addition, Marketing Capability has been proven to positively and significantly moderate the relationship between Digital Marketing Innovation and Sales Performance, thus acting as a pure moderator. These findings indicate that the effectiveness of digital marketing innovation is highly dependent on the level of marketing capabilities possessed by MSMEs. Thus, digital transformation in marketing cannot stand alone as a determining factor in sales performance, but must be supported by strong marketing capabilities to be able to generate continuous sales increases.

Competence And Performance: The Mediating Role Of Organizational Commitment Haerul Efendi; Astil Harli Roslan
Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Vol. 3 No. 3 (2025): Vol. 3 No. 3 (2025): Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Volume 3 Nom
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/pchukumsosial.v3i3.230

This study aims to analyze the influence of competence on lecturer performance, the influence of competence on organizational commitment, and the influence of organizational commitment on the performance of private university lecturers in Kendari City. This study also examines the role of organizational commitment as a mediating variable in the relationship between competence and performance. The approach used is quantitative with the survey method. The data was collected through a closed questionnaire that was distributed to 230 lecturers of private universities in Kendari City. Data analysis was carried out using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results of the study show that competence has a positive and significant effect on organizational commitment and lecturer performance. Organizational commitment has also been proven to have a positive and significant effect on lecturer performance. In addition, organizational commitment is able to mediate the influence of competence on performance. These findings show that the improvement in lecturers' performance is not only influenced by professional ability, but also by the level of attachment and loyalty to the institution. This research makes a theoretical contribution to the development of a model of competency and performance relationships through organizational commitment, as well as provides practical implications for human resource management in private universities.

Forging Brand Commitment through Service Quality and Customer Experience: The Moderating Role of Customer Trust Masse, Ambo; Ami Nurhayati; Astil Harli Roslan; Nofal Supriaddin; Syahra
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): SettingsVol. 8 No. 1 (2026): All articles in this issue include authors from 3
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10185

This study aims to analyze the influence of service quality and customer experience on brand commitment, with brand image as a mediating variable and customer trust as a moderating variable among car customers in Kendari City. Methods: This study employed an explanatory quantitative approach. Methods: This study employed an explanatory quantitative approach. A total of 200 car customers in Kendari City were selected using purposive sampling. Data were collected through a structured questionnaire and analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). Results: The findings indicate that service quality and customer experience have significant effects on brand image and brand commitment. Brand image was found to mediate the relationship between service quality, customer experience, and brand commitment. In addition, customer trust significantly strengthens the effect of brand image on brand commitment. These results show that better service quality and more positive customer experience contribute to stronger brand image and higher customer commitment to the brand. Implications: The results suggest that automotive companies need to improve service quality, create positive customer experiences, strengthen brand image, and build customer trust to sustain long-term customer relationships. This study is limited to car customers in Kendari City and uses a cross-sectional design. Therefore, future studies are recommended to expand the research area, apply a longitudinal design, and include other relevant variables to provide a more comprehensive understanding of brand commitment

Auditor Competence and Audit Quality on Organizational Performance: The Moderating Role Of Extrinsic Rewards Akbar, Ichsanuddin; Rohsita Amalyah Rasyid; Syahrir; Arifin; Astil Harli Roslan
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): SettingsVol. 8 No. 1 (2026): All articles in this issue include authors from 3
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10186

This study examines the effect of upper management support on audit quality and auditor competence, as well as their impact on organizational performance, with extrinsic rewards as a moderating variable. Methods: This research employs a quantitative, explanatory design using a cross-sectional approach. The study was conducted on 240 auditors in Southeast Sulawesi using a census method. Data were collected through structured questionnaires measured on a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: The results show that upper management support has a positive and significant effect on audit quality and auditor competence. Furthermore, audit quality and auditor competence significantly influence organizational performance. However, extrinsic rewards do not moderate the relationships between audit quality and organizational performance, nor between auditor competence and organizational performance. Implications: These findings imply that organizational performance is more influenced by internal structural support and professional competence than external reward systems. Future research is suggested to explore other moderating variables to better explain performance improvement

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