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All Journal Jurnal Multidisiplin Sahombu J-CEKI
Noor Roziq Ghulam Perdana
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Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Strategi Bauran Pemasaran 7P Terhadap Pelayanan Kesehatan di Rumah Sakit: Literature Review Noor Roziq Ghulam Perdana; Viany, Viany; Brillianty Putrisari Sudarman; Purwadhi, Purwadhi; Yani Restiani Widjaja
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 3: April 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i3.8064

Abstract

Institusi rumah sakit harus memiliki suatu manajemen strategi untuk mampu bersaing di era yang berkembang, sehingga meningkatkan daya saing diantara perusahaan yang sejenisnya. Salah satu manajemen strategi yaitu strategi pemasaran dengan membuat suatu perencanaan untuk meningkatkan pelayanan dan pendapatan rumah sakit. Dengan adanya strategi pemasaran sehingga dapat memberikan arah yang menyeluruh untuk perusahaan. Tujuan dari penelitian ini untuk mengetahui bagaimana strategi bauran pemasaran berpengaruh terhadap pelayanan kesehatan dirumah sakit. Metode penelitian yang digunakan menggunakan deskriptif literature review dengan menganalisis dan menginterpretasikan lima artikel ilmiah yang relevan dalam 5 tahun terakhir dengan menggunakan Google Scholar. Berdasarkan analisis pada artikel yang didapatkan dengan hasil penelitian menunjukan bahwa marketing mix dengan 7P berpengaruh terhadap meningkatnya pelayanan kesehatan di Rumah sakit.
Financial Management Strategy of Medicall Clinic in Tegal City to Improve Profitability Noor Roziq Ghulam Perdana; Arlette Suzy Puspa Pertiwi; Mira Veranita; Purwadhi, Purwadhi
Jurnal Multidisiplin Sahombu Vol. 6 No. 01 (2026): Jurnal Multidisiplin Sahombu, January 2026
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the financial management strategy at the Tegal City Medicall Clinic as an effort to increase profitability. The research method used is descriptive qualitative through in-depth interview, observation, and documentation techniques, which are then analyzed with the stages of data reduction, data presentation, and conclusion drawn. The results of the study show that the financial management of the Medicall Clinic is still running simply without the support of detailed budget formal documents, is more reactive, and relies on predictions of stable routine needs, especially from BPJS Kesehatan cooperation revenue. The main obstacles include fluctuations in income from independent BPJS participants, time-consuming manual financial recording, and incomplete data due to some of the owner's personal funds not being recorded. The strategy of increasing profitability is carried out through improving service quality, expanding patient segments through direct marketing and home care service development, operational cost efficiency, and efforts to separate personal and clinical finances
Co-Authors Arlette Suzy Puspa Pertiwi Brillianty Putrisari Sudarman Purwadhi Purwadhi Veranita, Mira Viany, Viany Yani Restiani Widjaja