Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Primanomics : Jurnal Ekonomi & Bisnis Jurnal Ekonomi, Manajemen, Akuntansi
Henry, Juphiter
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Peran Media Sosial dalam Meningkatkan Brand Awareness: Produk Ayam Goreng Ternate Henry, Juphiter; RWP, Liestyaningrum
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 3: Maret 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i3.8677

Abstract

Media sosial telah menjadi hal yang penting dalam pemasaran modern, khususnya dalam menjangkau konsumen secara luas dan efektif khusunya untuk industri makanan lokal. Dimana salah satu hal penting dalam pemasaran di media sosial adalah brand awareness melalui media sosial, menjadi strategi penting untuk menghadapi persaingan yang semakin ketat. Penelitian menggunakan pendekatan kuantitatif dengan metode survei kuisioner pada 114 responden yang merupakan konsumen AGT dan pengguna media sosial. Variabel independen yang diteliti adalah media sosial, sedangkan variabel dependen adalah brand awareness. Analisis data dilakukan dengan bantuan perangkat lunak SPSS dengan teknik sampling purposive. Penelitian ini bertujuan untuk menganalisis peran media sosial dalam meningkatkan brand awareness produk Ayam Goreng Ternate (AGT), sebuah bisnis makanan lokal.
The Influence of Self-Control, Social Pressure, and Promotional Strategies on the Consumer Behavior on Pay Later Consumer Behavior with Financial Literacy as a Moderation Henry, Juphiter; Sellyna, Sellyna; Anabel, Belicia; Kuswanto, Randy
Primanomics : Jurnal Ekonomi & Bisnis Vol. 24 No. 1 (2026): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v24i1.4038

Abstract

The rapid development of financial technology has led to a significant increase in the use of pay-later services, in Indonesia, offering transactional convenience but also raising concerns over rising consumerist behavior. This study aims to analyze the influence of self-control, social pressure, and promotional strategies on the consumptive behavior of pay later users, with financial literacy serving as a moderating variable. A quantitative research approach was employed, using questionnaires distributed to active pay later users in West Jakarta. Data were analyzed using multiple linear regression and moderated regression analysis (MRA). The findings are expected to demonstrate that self-control negatively affects consumptive behavior, while social pressure and promotional strategies have a positive influence. Furthermore, financial literacy is predicted to moderate these relationships by weakening both the negative and positive effects. The study provides theoretical and practical insights into understanding consumer behavior in digital finance, emphasizing the importance of financial literacy in promoting responsible spending.
Co-Authors Anabel, Belicia Randy Kuswanto RWP, Liestyaningrum Sellyna, Sellyna