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All Journal Journal of Humanities and Social Studies Academy of Education Journal
Asy’ari, Rifqi
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Changes In Gen Z Travel Preferences In Filling Leisure Time At Coffee Shop, Jabarano Coffee Dago Salsabila, Jacinda Filzah; Novarlia, Irena; Asy’ari, Rifqi
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.11790

Abstract

Generation Z's travel preferences are changing with an increasing interest in coffee shops as a place to sped leisure time. Coffee shops are no longer just a place to enjoy a drink, but have become a social space and part of the lifestyle. This study aims to understand the factors that influence the changes in generation Z's preferences in filling leisure time at coffee shops by using a descriptive qualitative method and a case study approach. The results show that this preference change is influenced by trends in social media, available facilities, popularity, strategic location, comfortable atmosphere, and interactive services. In addition, this demographic tends to choose productive activities that enhance their mental and emotional well-being. Young people adapt their needs and lifestyles to activities that provide a relaxing, entertaining, and pressure-free impression as part of their leisure time at coffee shops. The findings highlight the importance for the coffee shop industry to continue adapting to generation Z travel preferences to stay relevant and meet market demands. 
Representasi Nilai Budaya Tari Klasik Jayengrana Kasumedangan Sebagai Atraksi Wisata Budaya Nurul Fahmi Aulia, Ratu; Novarlia, Irena; Asy’ari, Rifqi
Academy of Education Journal Vol. 17 No. 1 (2026): Academy of Education Journal
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/aoej.v17i1.3504

Abstract

Jayengrana dance is a form of classical dance that represents the rich local cultural values of the Sundanese people, especially in the Sumedang region. In the midst of modernization and globalization, traditional dance faces challenges in the preservation and regeneration of art actors, so efforts are needed to strengthen the role of traditional arts in the context of culture and tourism. This study aims to examine the existence of the Jayengrana Dance as a local cultural heritage and analyze its potential as a cultural tourism attraction that has educational value. The research uses a descriptive qualitative approach with ethnographic methods. Data was collected through field observations of the rehearsal and performance process, in-depth interviews with the performers, and documentation of dance activities. Data analysis was carried out by categorizing findings based on cultural values, social functions, and the role of dance in the development of cultural tourism. The results of the study show that the Jayengrana Dance not only functions as a medium of artistic expression, but also as a means of transferring moral, historical, and cultural values to the younger generation. In addition, this dance has significant potential to be developed as a cultural tourism attraction that is able to attract the interest of the public and tourists. Continued support from governments, cultural institutions, and the tourism sector is needed through the promotion, training, and integration of traditional dance in formal tourism and education packages.
Co-Authors Irena Novarlia Nurul Fahmi Aulia, Ratu Salsabila, Jacinda Filzah