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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Kompetitif : Media Informasi Ekonomi Pembangunan, Manajemen dan Akuntansi
Cahyani, Mimi
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Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PERAN USAHA MIKRO KECIL MENENGAH DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT Niliwati, Baiq; Cahyani, Mimi; Milania Ulpah, Baiq Rizka
Jurnal Kompetitif : Media Informasi Ekonomi Pembangunan, Manajemen dan Akuntansi Vol. 11 No. 1 (2025): Ekonomi Pembangunan, Akuntansi dan Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam Al-Azhar Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47885/kompetitif.v11i1.31

Abstract

Central Lombok Regency is one of the regencies in West Nusa Tenggara Province and is a Special EconomicZone (KEK) with tourism destinations. The potential for developing MSMEs in Central Lombok is very large.The number of MSMEs owned is around 8,095 units spread across 12 sub-districts. One of them is Pujut subdistrict with 1,045 MSME units including in Ketara Village. The existence of the Mandalika InternationalCircuit has an impact on the emergence of MSME actors in Ketara Village. So that many people have switchedprofessions from farmers to MSME actors. This study tries to find the impact of MSMEs on the welfare of theKetara Village community and what factors influence the implementation of these MSMEs. This study uses adescriptive qualitative method and data analysis with data reduction. The results of the study and discussionshow that the role of MSMEs in improving community welfare has a very big impact, this can be seen from theincrease in the stages of community welfare before and after opening an MSME business. The presence ofMSMEs in Ketara Village has opened up new jobs and absorption of workers who are currently active as MSMEactors in the production sector as the conclusion of this study. Government support in the development ofMSMEs is very much needed and the inhibiting factors are lack of capital and business networks that need tobe expanded as suggestions and conclusions of this study.
Inisiasi manajemen produk halal dan bisnis syariah pada kelompok usaha bersama kedelai di Desa Gemel Kabupaten Lombok Tengah Mariana, Mariana; Riadi, selamat; Sodiq, Muhamad Shabirin; Wardani, Lale Ajeng Khalifatun; Cahyani, Mimi
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 3 (2025): May
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i3.31483

Abstract

AbstrakProgram pengabdian masyarakat ini bertujuan untuk meningkatkan daya saing Kelompok Usaha Bersama (KUBE) pengrajin tempe dan tahu di Desa Gemel melalui pelatihan pemasaran digital, sertifikasi halal, dan prinsip bisnis syariah. Kegiatan dilaksanakan dengan metode observasi partisipatif melalui pelatihan, pendampingan, dan kajian fiqih. Hasil menunjukkan peningkatan signifikan dalam pemahaman peserta terhadap pemasaran digital, kesadaran akan pentingnya sertifikasi halal, serta penerapan prinsip keislaman dalam praktik bisnis syariah. Kegiatan ini diharapkan berdampak berkelanjutan bagi pengembangan UMKM berbasis syariah di wilayah pedesaan. Kata kunci: UMKM; pemasaran digital; sertifikasi halal; bisnis syariah. AbstractThis community service program aims to enhance the competitiveness of the Joint Business Groups (KUBE) of tempeh and tofu artisans in Gemel Village through digital marketing training, halal certification, and strengthening the principles of sharia-based business practices. The activities were carried out using participatory methods, including training sessions, mentoring, and fiqh studies. The results showed a significant improvement in participants’ understanding of digital marketing, awareness of the importance of halal certification, and the application of Islamic principles in business practices. This program is expected to have a sustainable impact on the development of sharia-based MSMEs in rural areas. Keywords: MSMEs; digital marketing; halal certification;, sharia business.
Co-Authors Lale Ajeng Khalifatun Wardani Mariana Mariana Milania Ulpah, Baiq Rizka Niliwati, Baiq Selamat Riadi Sodiq, Muhamad Shabirin