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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Aplikasi Bisnis
Susanto, Clarisa Christia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH KEPEMIMPINAN PEREMPUAN DALAM MENGEMBANGKAN BUDAYA ORGANISASI Susanto, Clarisa Christia
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

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Abstract

This study aims to explore the influence of female leadership in developing organizational culture using quantitative methods. The study employs a survey design involving 100 respondents from various organizations in Indonesia. Data werecollected through a questionnaire designed to measure employees perceptions of female leadership styles and their impact onvarious aspects of organizational culture, such as innovation, collaboration, and work ethics. Data analysis was conducted using descriptive and inferential statistics to identify correlations and significance between the independent variable (female leadership) and the dependent variable (organizational culture). The results of the studyindicate that female leadership has a significantly positive impact on the development of organizational culture. Specifically, it was found that inclusive and collaborative female leadership styles significantly contribute to the enhancement of innovation and teamwork within organizations. The implications of these findings highlight the importance of female leadership in creating a more dynamic and productive work environment. This study provides insights for organizational leaders and policymakers to support and encourage the participation of women in leadership positions to strengthen organizational culture.
PENGARUH SOCIAL MEDIA MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI G-SPACE KOTA MALANG Susanto, Clarisa Christia; Murtiyanto, Rizky Kurniawan
Jurnal Aplikasi Bisnis Vol. 10 No. 1 (2024)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v10i1.3927

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing dan kualitas pelayanan terhadap keputusan pembelian di G-Space Kota Malang. Penelitian ini menggunakan data primer dengan menyebarkan kuesioner kepada 100 responden sesuai dengan kriteria yang telah ditentukan dan dengan teknik pengambilan sampel adalah non probability sampling. Teknik analisis data yang digunakan adalah analisis deskriptif, uji validitas, uji reliabilitas, uji asumsi klasik, dan uji hipotesis. Berdasarkan hasil penelitian bahwa social media marketing dan kualitas pelayanan berpengaruh positif dan signifikan secara simultan terhadap keputusan pembelian di G-Space kota Malang.
Co-Authors Rizky Kurniawan Murtiyanto