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All Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat International Journal of Economics, Management and Accounting
Qurrotul Aini, Nurul
Unknown Affiliation
Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Unraveling Consumer Mindset: Analysis of Consumer Behavior in the Distribution of E-WOM on The Originote Skincare Product Qurrotul Aini, Nurul; Nur Oktaviani, Fadhilah; Sudarmiatin, Sudarmiatin
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 12 (2025): May
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i12.284

Abstract

This study aims to analyze the spread of e-WOM on the skincare brand "The Originote" through the use of qualitative methods with a case study approach, as well as data collection techniques in the form of interviews and documentation. The results of the analysis show that The Originote has succeeded in managing the spread of e-WOM well, thus contributing to high levels of consumer satisfaction and loyalty. This is evidenced by positive assessments on various platforms such as TikTok and Shopee, as well as a strong tendency among consumers to make repeat purchases and recommend this skincare to others. This study is expected to provide strategic recommendations to Originote to increase consumer participation so that they are willing to be involved in e-WOM and increase insight into other brands about the importance of managing e-WOM properly to avoid losing consumer trust and buying interest.
UNCOVERING THE POWER OF E-WOM: HOW GADGETIN YOUTUBE CONTENT GENERATES PURCHASE INTENTION THROUGH QUALITY AND CREDIBLE INFORMATION Qurrotul Aini, Nurul; Prihatining Wilujeng, Ita; Siswanto, Ely
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 5 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i5.2672

Abstract

The study was conducted to assess the influence of information quality and information credibility on purchase intention, with e-WOM adoption serving as an intermediate variable. The participants in this study are comprised of GadgetIN viewers on YouTube. A sample of 165 participants was determined using the Daniel & Terrel formula and selected through purposive sampling techniques. This research falls into the category of explanatory studies, employing a quantitative approach and utilizing a Likert scale questionnaire as a tool for data collection. Statistical analysis was executed by evaluating the outer model to appraise the disseminated questionnaire’s validity and reliability, also the inner model to evaluate the model and test the hypothesis. With the assistance of the SmartPLS 4.0 application, the study found that information quality (Q) and information credibility (C) have a positive significant effect on e-WOM adoption (A). However, information quality and information credibility have not a positive significant effect on purchase intention (P). Their impact on purchase intention becomes meaningful only when filtered through the e-WOM adoption. Accordingly, this study highlights e-WOM adoption as a crucial variable that effectively shapes consumers' purchase intention.
Pendampingan UMKM Kuliner Aleeka Kitchen sebagai Upaya Pemberdayaan Perempuan dan Penguatan Ekonomi Lokal dalam Rangka Pencapaian Sustainable Development Goals (SDGs) Qurrotul Aini, Nurul; Oktaviani, Fadhilah Nur; Hermawan, Agus; Winarno, Agung
JDISTIRA - Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Vol. 6 No. 1 (2026)
Publisher : Yayasan Rahmatan Fidunya Wal Akhirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58794/jdt.v6i1.1821

Abstract

Kegiatan ini bertujuan untuk meningkatkan kapasitas dan daya saing Dapur Aleeka sebagai UMKM kuliner, melalui pendampingan yang berfokus pada produk, harga, lokasi, promosi, branding, dan sertifikasi halal. Program ini juga mendukung pencapaian Tujuan Pembangunan Berkelanjutan (SDGs) 5 (Kesetaraan Gender) dan 8 (Pekerjaan Layak dan Pertumbuhan Ekonomi) dengan memberdayakan wirausaha perempuan dan memperkuat ekonomi berbasis komunitas. Aleeka Kitchen merupakan UMKM kuliner lokal yang dikelola oleh perempuan dan menghadapi berbagai tantangan, seperti keterbatasan jaminan produk, kurangnya branding, serta lemahnya daya saing. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan partisipatif, di mana pelaku usaha dilibatkan secara aktif dalam – Kegiatan ini bertujuan untuk meningkatkan kapasitas dan daya saing Dapur Aleeka sebagai UMKM kuliner, melalui pendampingan yang berfokus pada produk, harga, lokasi, promosi, branding, dan sertifikasi halal. Program ini juga mendukung pencapaian Tujuan Pembangunan Berkelanjutan (SDGs) 5 (Kesetaraan Gender) dan 8 (Pekerjaan Layak dan Pertumbuhan Ekonomi) dengan memberdayakan wirausaha perempuan dan memperkuat ekonomi berbasis komunitas. Aleeka Kitchen merupakan UMKM kuliner lokal yang dikelola oleh perempuan dan menghadapi berbagai tantangan, seperti keterbatasan jaminan produk, kurangnya branding, serta lemahnya daya saing. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan partisipatif, di mana pelaku usaha dilibatkan secara aktif dalam proses identifikasi kebutuhan, pelaksanaan pendampingan, hingga evaluasi hasil. Kegiatan pendampingan ini terbukti efektif dalam membantu Aleeka Kitchen memperkuat daya saing dan aspirasi bisnisnya. Perubahan positif terlihat dari peningkatan profesionalisme, identitas merek yang lebih kuat, dan kesadaran akan pentingnya kehalalan produk. Selain itu, pendampingan juga berperan dalam memperkuat peran perempuan sebagai pelaku ekonomi produktif, membuka peluang kerja baru, dan menumbuhkan semangat wirausaha berkelanjutan. Dengan demikian, pendampingan Aleeka Kitchen dapat menjadi model pengembangan UMKM kuliner perempuan yang legal, inovatif, dan berdaya saing dalam mendukung tercapainya SDG 5 dan SDG 8 di Indonesia.
Co-Authors Agung Winarno Agus Hermawan Ely Siswanto Nur Oktaviani, Fadhilah Oktaviani, Fadhilah Nur Prihatining Wilujeng, Ita Sudarmiatin