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All Journal Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Karya untuk Masyarakat (JKuM)
Manalu, Maria B.F.
Universitas Asa Indonesia
Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Strategy for strengthening the communication competence of culinary entrepreneurs in Madura Island Rachmad, Teguh Hidayatul; Fatchiya, Anna; Muljono, Pudji; Manalu, Maria B.F.
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 1 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i1.7471

Abstract

The high potential of culinary diversity lies in four districts on Madura Island, namely Bangkalan, Sampang, Pamekasan and Sumenep with various flavors and tastes that are unique to each district. Lack of competent communication between the four districts has an impact on the lack of increasing potential for gastronomic tourism on Madura Island. This research aims to analyze strategies for strengthening the competencies of culinary entrepreneurs in Madura Island to create business sustainability. Considering the significant potential of the culinary sector in this region, the study identifies challenges faced by culinary entrepreneurs, such as access to raw materials, marketing, and skill development.Through qualitative research methods, data was collected through interviews with culinary entrepreneurs and Madurese cultural figures, while also supported by quantitative data obtained from culinary entrepreneurs.. The findings indicate that competency strengthening can be achieved through cooking skills training, digital marketing, and financial management. Additionally, collaboration with educational institutions and non-governmental organizations (NGOs) can enhance the capacity of entrepreneurs. The study recommends the development of ongoing support programs and effective marketing strategies to improve the competitiveness of Madura's culinary entrepreneurs. With the implementation of these strategies, it is hoped that culinary businesses in Madura Island can adapt and thrive in a competitive business environment.
Peningkatan Keamanan Pangan Bagi Pedagang Makanan Rumahan Di Cipinang Melayu Melalui Penyuluhan Higiene Dan Sanitasi Paryoto; Soerjanto; Maria BF Manalu; Herra Heryani; Neni
Jurnal Karya untuk Masyarakat (JKuM) Vol 7 No 2: JULI 2026
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/ka5snv72

Abstract

Program Pengabdian kepada Masyarakat (PkM) ini bertujuan meningkatkan praktik higiene, sanitasi, dan pengendalian bahaya pangan pada pedagang makanan rumahan di Kelurahan Cipinang Melayu, Jakarta Timur. Sasaran kegiatan berjumlah 30 pelaku usaha makanan rumahan. Metode pelaksanaan dilakukan secara partisipatif melalui sosialisasi, observasi awal, penyuluhan, pelatihan praktik, pendampingan, dan evaluasi. Data dikumpulkan melalui observasi, wawancara, dan kuesioner, serta dianalisis secara deskriptif komparatif berdasarkan kondisi sebelum dan sesudah intervensi. Hasil kegiatan menunjukkan peningkatan pada seluruh indikator praktik higiene, sanitasi, dan pengendalian bahaya pangan, terutama pada penggunaan alat pelindung diri, pengelolaan sampah, serta penyimpanan bahan makanan. Secara umum, terjadi perbaikan dari kondisi awal yang relatif rendah menjadi lebih baik setelah intervensi. Tingkat kepuasan peserta berada pada kategori sangat tinggi. Program ini terbukti efektif dalam meningkatkan kesadaran dan perubahan perilaku pedagang. Pendekatan edukasi, praktik langsung, dan pendampingan menjadi strategi yang efektif dalam memperkuat keamanan pangan serta mendukung keberlanjutan usaha.
Co-Authors Anna Fatchiya Herra Heryani Neni Paryoto Pudji Muljono Rachmad, Teguh Hidayatul Soerjanto