Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Bricolage : Jurnal Magister Ilmu Komunikasi
Mutia, Lu'lu
Universitas Padjadjaran
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Snacking hysteria: Communication motive behind excessive aci snack consumption Mutia, Lu'lu; Dida, Susanne; Lusiana, Elnovani
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 1 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i1.6411

Abstract

This qualitative study explores the motives of alpha generation from elementary school students in Jatinangor District who consume excessive amounts of aci snacks. The paradigm used is interpretive with a qualitative approach. The research subject is the experiences of alpha generation, and the data collection techniques involve observation and in-depth interviews. The result shows that alpha generations have a high hysteria towards aci snacks, because of the affordable price, established habits, and social environmental influences. The consumption of aci is not only influenced by physiological needs (delay hunger) but also social and economic factors. Therefore, this phenomenon emphasizes the urgent need to build health literacy in the school environment and supported by family environment.
Co-Authors Elnovani Lusiana Susanne Dida