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All Journal Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam JMB : Jurnal Manajemen dan Bisnis
Ibrahim, Asep Warsa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Customer Value-Based Marketing Strategy: A Case Study of PT Sharp Electronics Indonesia in Improving Loyalty and Brand Image Ibrahim, Asep Warsa
JMB : Jurnal Manajemen dan Bisnis Vol 14, No 1 (2025): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v14i1.13037

Abstract

This research focuses on customer value as a key component in modern marketing strategy, with a case analysis of Sharp Electronics Indonesia Corp. With the development of technology, companies need to adapt strategies to provide optimal value to customers through relevant products and services. This research uses descriptive qualitative methods to identify customer value-based marketing practices that focus on product quality, innovation, and responsive service. Primary data was obtained from observations of Sharp's marketing activities, while secondary data from related literature. The findings show that customer value plays an important role in driving consumer loyalty and satisfaction. Sharp, through approaches such as utilization of digital channels, loyalty programs, and product customization for the local market, strengthens its position in the market and improves brand image. This research recommends practical strategies for businesses looking to strengthen customer loyalty and engagement through a customer value-oriented marketing approach
ANALYSIS OF PROFITABILITY DETERMINANTS IN ISLAMIC BANKS IN INDONESIA AND MALAYSIA Husen Sobana, Dadang; Fuji Hakiki, Muhamad; Ibrahim, Asep Warsa
Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Vol. 9 No. 01 (2025): Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ad.v9i01.7820

Abstract

The Islamic banking sector in Indonesia and Malaysia has grown significantly, with Islamic banks operating under Sharia principles, differing from conventional banks in business models and risk management. This study analyzes the impact of income diversification, capital adequacy, asset quality, operational efficiency, and liquidity on the profitability of Islamic banks, using secondary data from the annual financial reports of 20 Islamic banks from 2019–2023. The variables examined include Return on Assets (ROA), income diversification (DIV), capital adequacy ratio (CAR), non-performing financing (NPF), operational efficiency (BOPO), and liquidity. The findings show that income diversification, capital adequacy, operational efficiency, and the financing-to-deposit ratio (FDR) significantly impact profitability. However, the NPF ratio shows a negative but statistically insignificant effect on profitability, likely due to effective risk management. The FDR ratio has a positive and significant effect, indicating that proper financing allocation enhances profitability. Asset quality and operational efficiency are identified as the most significant factors affecting Islamic bank profitability in Indonesia and Malaysia. While income diversification, capital adequacy, and liquidity do not show significant effects, they remain important for careful management. This research provides key insights for Islamic bank management in improving profitability by focusing on credit risk and operational efficiency.
Co-Authors Fuji Hakiki, Muhamad Sobana, Dadang Husen