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The Impact of Media Consumption Intensity on The Dynamics of Public Opinion Formation Among Generation Z zuriati, suci; Khoiri, Miftakhul; Amaliyah, Norma; Yuniza, Putri Maharani; Nur, Azmi Alfaiz
Indonesian Journal of Communication and Social Vol. 2 No. 1 (2025): Maret
Publisher : Yayasan Al'Adzkiya Rantauprapat

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Abstract

The purpose of this study is to measure the extent to which the intensity of media consumption influences the formation of public opinion among Gen Z. Through a survey of several Gen Z respondents, it was found that the higher the intensity of media consumption, the stronger the influence on opinion formation. Social media was found to be the most important platform for shaping public opinion among Generation Z. The study also identified other factors that moderate the relationship, such as digital literacy and trust in information sources. This research uses a quantitative approach with a survey design. This research has important practical implications for various parties, including policy makers, media industry players and educators. The findings show that Generation Z is highly susceptible to the influence of social media in forming opinions. In addition, the results of this study highlight the importance of media literacy in dealing with the rapid flow of information in the digital age.  It is therefore important for policymakers to develop better regulation of social media content. For media industry players, the results of this study can be used as a reference to develop more effective communication strategies. Meanwhile, educators need to equip young people with adequate media literacy skills to be critical consumers of information.
Pembangunan Aplikasi Mobile Statistik BPS Kabupaten Merangin Susanti, Try; Pramono, M. Agung; Mahardika, Rd. Nizar Diky; Lestari, Suci; Anggraini, Wilu Tama; Zuriati, Suci; Purnama, Purnama
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.12675

Abstract

Di era digital saat ini, kebutuhan akan informasi yang cepat dan akurat semakin meningkat. Badan Pusat Statistik (BPS) Kabupaten Merangin, yang bertanggung jawab menyajikan data statistik untuk 24 kecamatan, telah memiliki situs web yang menyediakan informasi lengkap. Namun, dengan berkembangnya teknologi dan penggunaan perangkat mobile, diperlukan aplikasi mobile berbasis Android untuk melengkapi platform web ini. Aplikasi ini diharapkan dapat menyajikan data statistik secara sederhana, cepat, dan ramah pengguna, memungkinkan masyarakat mengakses informasi kapan saja dan di mana saja. Aplikasi ini akan menampilkan visualisasi data yang menarik dan pembaruan real-time, serta berintegrasi dengan situs web untuk memastikan konsistensi data. Kehadiran aplikasi ini mendukung efisiensi dan transparansi data, memfasilitasi pengambilan keputusan yang lebih baik, serta mendorong pembangunan ekonomi dan sosial di Kabupaten Merangin. Aplikasi ini merupakan langkah maju bagi BPS Kabupaten Merangin dalam meningkatkan pelayanan publik dan dapat menjadi contoh inovasi dalam penyajian informasi statistik
Influence of Emoji Use in Online Media Communication (Whatsapp) on User Reactions and Responses Sayyid Musafa Alwan; Zuriati, Suci; Amaliyah, Norma; Maharani, Putri; Manik, Jahirun; Fadhilah Tambunan, Fazri
Indonesian Journal of Communication and Social Vol. 1 No. 2 (2024): September
Publisher : Yayasan Al'Adzkiya Rantauprapat

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Abstract

The purpose of this study is to determine the impact of emoji use in online communication, specifically through the WhatsApp platform, on users' reactions and responses. As the use of digital communication becomes more widespread, emoji are becoming an important element in text conversations, helping to convey emotions and intentions that are not always obvious through text alone. This study uses a quantitative survey method to collect data from WhatsApp users about their perceptions and experiences when using emoji. The study shows that the use of emoji has a significant impact on the interpretation of messages, improving the clarity of communication and strengthening social relationships between users. In addition, emoji were shown to reduce misunderstandings and speed up responses in conversations. These findings suggest that emoji can serve as an effective communication tool to improve the quality of digital interactions. This study provides important insights for instant messaging app developers and digital communication researchers, and paves the way for further research into the role of emoji in different online communication contexts.