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All Journal JAMBIS : Jurnal Administrasi Bisnis
Andari Ratna Widyastuti, Trie
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Gaya Kepemimpinan Dalam Meningkatkan Kinerja Pegawai (Study Kasus PT. BPR Prima Nusatama di Bekasi) Suryati, Suryati; Andari Ratna Widyastuti, Trie
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 6: Desember 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i6.4596

Abstract

The aim of this research is to analyze leadership style on employee performance at PT. BPR Prima Nusatama. The research method used is qualitative with a case study approach and data collection techniques through documentation, observation and semi-structured interviews in the interview and library research categories. The informants for this research were HRD, PE Compliance, APU-CFT Risk Management, Head of Marketing, and Collector, and interviewed academics. The research results show that the application of leadership style to the performance of PT employees. BPR Prima Nusatama is quite good, but there are several leaders who have an attitude of not caring about employee performance, such as a lack of attention and guidance when assigning tasks to employees, this is what causes a lack of motivation regarding the quality of employee performance at PT. BPR Prima Nusatama. To improve the quality of employee performance, it starts with oneself, as well as support from the leader.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN LAMPU LED PHILIPS (STUDI KASUS PADA WILAYAH KECAMATAN CIKARANG TIMUR) Andari Ratna Widyastuti, Trie; Radhiya Salsabila, Kus
JAMBIS : Jurnal Administrasi Bisnis Vol. 3 No. 6: Desember 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i6.3564

Abstract

This  study aims  to  determine the effect of  product quality and  price on  purchasing decisions. This  study uses  a  quantitative approach. Data retrieval techniques with  research instruments used are  in the  form of   questionnaires and  literature. Sampling technique in this  study is Non- probability sampling the  sample of  this  study is   the  Philips lamp users in  the  district of  East Cikarang, Central Jakarta and  obtained 150 respondents. Data analysis using multiple linear regression. In   this study the authors used SPSS  26.The results of  this  study showed that  the product quality (X1) there is a partial and  significant influence on  the  purchase decision (Y)   on Philips LED  lamps by  72.7%. Price (X2) has  a partial and  significant influence on   the  purchase decision (Y)  on  Philips LED  lamps by  66.1%. Other results, that  together the  product quality (X1) and  price (X2) there is a significant influence on   the purchase decision (Y)  on   Philips LED lights by  80.2% and  the rest is influenced by  other factors outside the model of this  study that was  not studied by the researcher
Co-Authors Radhiya Salsabila, Kus Suryati Suryati