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All Journal CARONG: Jurnal Pendidikan, Sosial dan Humaniora
Hasea Simanjuntak
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Tindak Tutur Masyarakat di Pasar Raya MMTC, Medan Cicilia Gultom; Enjelita Hutagalung; Hasea Simanjuntak; Lentiar Gultom; Mayesa Purba; Nazwa Pasaribu; Sarah Siregar
CARONG: Jurnal Pendidikan, Sosial dan Humaniora Vol. 2 No. 1 (2025): Maret: Local Culture and Traditions
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/56retb11

Abstract

This study aims to analyze the use of speech acts in buying and selling interactions at Pasar Raya MMTC Medan. This market was chosen as the research location because it is often visited by local people and people from outside the area, and the majority of interactions in the market use Indonesian, which makes it easier for researchers to understand the speech acts that occur. This study uses a qualitative method with observation, recording, and note-taking techniques to collect data. The main focus of the study is on the analysis of the types of speech acts used by traders and buyers in their daily interactions. The results of the study show that the speech acts used in this market tend to be polite, friendly, and full of joy, reflecting the values of local culture that are maintained. In addition, traders also use regional languages and Indonesian alternately to create social closeness with buyers. The principles of cooperation and the principles of politeness are seen in the interactions that occur, which make communication run smoothly and effectively. This study also reveals that politeness in language plays an important role in creating harmonious social relationships in traditional markets, where language is an important tool in bringing sellers and buyers closer together
Co-Authors Cicilia Gultom Enjelita Hutagalung Lentiar Gultom Mayesa Purba Nazwa Pasaribu Sarah Siregar