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All Journal JDM EKONOMIS : Journal of Economics and Business
Tona Aurora Lubis
Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Jiwa Kewirausahaan dan Inovasi terhadap Keterlibatan Pegawai dengan Pengembangan Karir sebagai Moderasi pada Badan Kepegawaian Daerah (BKD) Provinsi Jambi Yosse Martasudira; Tona Aurora Lubis; Ida Masriani
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2354

Abstract

This study aims to analyze the influence of entrepreneurial spirit and innovation on employee engagement with career development as a moderating variable in the Regional Civil Service Agency (BKD) of Jambi Province. This study uses a quantitative approach with an explanatory method to explain the causal relationship between variables. Primary data were collected through questionnaires distributed to all BKD employees using the total sampling technique. Data analysis was carried out using the partial least square (PLS) method. The results of the study indicate that entrepreneurial spirit as measured by indicators of self-confidence, full initiative, orientation to results, leadership, and courage to take risks, does not have a significant effect on employee engagement. In contrast, innovation as measured by indicators of new processes, investment in training and development, participation, ideas implemented, and level of collaboration, has a positive and significant effect on employee engagement. However, career development variables reflected by organizational policies, work performance, work experience, and flexibility in socializing are unable to moderate the relationship between entrepreneurial spirit and innovation on employee engagement. This means that innovation has an important role in increasing employee engagement, while career development requires adjustments to be more relevant to employee needs.
Pengaruh Pengalaman Pelanggan dan Kepercayaan Pelanggan terhadap Loyalitas Pelanggan dengan Nilai yang Dirasakan (Perceived Value) sebagai Variabel Mediasi pada Usaha Kecil di Kabupaten Muaro Jambi Pebriana Ingepuri; Tona Aurora Lubis; Agus Solikhin
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2353

Abstract

This research aims to examine the influence of customer experience and customer trust on customer loyalty with perceived value as a mediating variable in Small Businesses in Muaro Jambi Regency. This type of research is quantitative with an explanatory approach. Data collection was carried out by distributing questionnaires to 190 respondents who were small business customers in Muaro Jambi Regency. Data analysis uses the partial least squares (PLS) method. The research results show that customer experience and customer trust have a positive and significant effect on customer loyalty. In addition, perceived value is proven to mediate the influence between customer experience and customer trust on customer loyalty. These findings confirm that sensory elements in customer experience as well as service reliability in building trust play an important role in increasing customer loyalty. By providing high perceived value, small businesses can strengthen relationships with customers, increase competitive advantage, and drive sustainable business growth.
Pengaruh tingkat suku bunga dan kurs terhadap harga saham industri pertambangan batubara di Bursa Efek Indonesia periode 2014-2017 Ahfazhi Ahfazhi; Fitriaty Fitriaty; Tona Aurora Lubis
Jurnal Dinamika Manajemen Vol. 7 No. 2 (2019): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v7i2.16868

Abstract

This study aims to examine the effect of the interest rate of Bank Indonesia and the exchange rate on the stock prices of the coal industry listed on the Indonesian securities exchange for 2014-2017period empirically. Data used in this study are multiple linear analyses and hypotheses. The independent variable is the interest rate of Bank Indonesia. The dependent variable is exchange rates at the coal mining industry stock price for 2014-2017. Data used in this study are secondary data obtained from the Indonesian stock exchange (IDX). The testing of the hypothesis in this study was tested using SPSS 23. The results showed that the interest rate of Indonesian banks had an effect of 18.75% and an effective exchange rate of44.22%, with a significant negative impact on the share price of the coal mining industry listed on the Indonesian stock exchange in 2014- 2017.
Pengaruh pengumumuman penerapan fase New Normal terhadap reaksi pasar (studi pada perusahaan yang tercatat dalam indeks LQ-45 di Bursa Efek Indonesia 20 Mei 2020) Octarina Suma Putri; Tona Aurora Lubis; Agus Solikhin
Jurnal Dinamika Manajemen Vol. 9 No. 1 (2021): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v9i1.17144

Abstract

This study examines the effect of implementing the New Normal to improve the Indonesian economy during the Covid-19 Pandemic. In this study, the author uses purposive sampling which is incorporated in the LQ- 45 in the 2020 period. This study aims to determine the effect of abnormal returns and trading volume activity on the announcement of the implementation of the New Normal phase on LQ-45. The observation period is 11 days and the research period is H-5 before the announcement of the implementation of the New Normal phase, H-0 when the announcement of the implementation of the New Normal phase and H+5 after the announcement of the implementation of the New Normal phase. The method used in this research is the event study method. While the test equipment used is the one sample t-test and paired sample t-test. The results of this study indicate that there are abnormal returns during the event window. But there is no difference in abnormal return and trading volume activity.
Co-Authors Agus Solikhin Ahfazhi Ahfazhi Fitriaty Fitriaty Ida Masriani Octarina Suma Putri Pebriana Ingepuri Yosse Martasudira