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All Journal Kata Kita: Journal of Language, Literature, and Teaching
Fitriani Marchellita Halim
Petra Christian University
Languange, Linguistic, Communication & Media

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Heels Dance on Social Media: Stripping the Female Body of the Social Norms Fitriani Marchellita Halim; Jenny Mochtar
Kata Kita: Journal of Language, Literature, and Teaching Vol. 13 No. 1 (2025)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.13.1.165-174

Abstract

This study explores how heels dancers challenge social norms around the female bodyand examines audience reactions along with the dancers' responses. Using Stuart Hall’s encoding/decoding model, the analysis highlights how these dancers employ subversive strategies, framed by Foucault’s counter-conduct, Butler’s gender performativity, and Dolezal’s body shame. Data includes Instagram posts and audience comments from @jessynirmalaa, @heelsnation.id, and @curvescollective.id from August 2021 to July 2024. The findings reveal that the dancers defy norms with brazen costumes, sensual movements, and subversive narratives, eliciting mixed audience reactions ranging from support to resistance. This dynamic interplay reveals the dancers’ bodies as an arena of struggle, challenging and redefining dominant social meanings.
Co-Authors Jenny Mochtar