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All Journal Wiga : Jurnal Penelitian Ilmu Ekonomi Social Engagement: Jurnal Pengabdian Kepada Masyarakat
Oktaviani, Debora
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Economics, Econometrics & Finance Social Sciences Other

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Strategi Optimalisasi Konten yang Meningkatkan Engagement di Media Sosial Mitra: Studygram Yuswardi, Yuswardi; Oktaviani, Debora
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2025): Maret 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v3i2.10282

Abstract

Penelitian ini bertujuan untuk mengoptimalkan strategi pemasaran digital untuk meningkatkan keterlibatan pelanggan untuk Studygram, sebuah toko alat tulis di Batam. Penelitian ini mengidentifikasi tantangan seperti visibilitas yang rendah dan kegiatan promosi yang tidak memadai, yang menghambat interaksi pelanggan dan kesadaran merek. Melalui observasi, wawancara, dan implementasi strategi konten yang disesuaikan, termasuk poster, video promosi, dan konten unboxing, kehadiran media sosial Studygram diperkuat. Hasilnya menyoroti efektivitas penggunaan tagar yang relevan seperti “giftshop” untuk menarik pelanggan, meningkatkan keterlibatan, dan membangun identitas merek yang berbeda. Rekomendasi yang diberikan meliputi analisis konten yang berkelanjutan, interaksi media sosial yang aktif, dan penggunaan tagar yang strategis untuk mempertahankan pertumbuhan dan daya saing.
Antecedent Factors of Organizational Performance in Manufacturing Firms Yuswardi, Yuswardi; Farid, Ridhayati; Oktaviani, Debora
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 16 No. 1 (2026): March 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v16i1.1497

Abstract

This study examines the influence of work-life balance and training on organizational performance within manufacturing firms in Batam, Indonesia. With a focus on human resource dynamics, it highlights how these factors contribute to workplace harmony and employee engagement. A total of 365 employees participated in the research, utilizing a survey-based approach segmented into key areas such as leadership, recognition, work-life balance, training and development, organizational culture, and work engagement. Findings reveal that work-life balance and training significantly enhance employee engagement, which in turn positively affects organizational performance. Conversely, leadership and recognition did not show a direct impact on work engagement, suggesting that organizations must prioritize initiatives that foster work-life balance and invest in employee training for optimal outcomes. The study emphasizes the critical role of employee engagement as a mediator and suggests practical implications for manufacturing firms aiming to enhance their performance through improved human resource management strategies.
Co-Authors Ridhayati Farid Yuswardi yuswardi, Yuswardi