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All Journal Journal of Law, Poliitic and Humanities Jurnal Greenation Ilmu Teknik
Adelia, Listy
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Humanities Civil Engineering, Building, Construction & Architecture Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Pengaruh Branding, Kualitas Produk dan Loyalitas Pelanggan terhadap Strategi Penjualan Perusahaan Adelia, Listy; Ali, Hapzi
Jurnal Greenation Ilmu Teknik Vol. 2 No. 3 (2024): (JGIT) Jurnal Greenation Ilmu Teknik (Agustus - Oktober 2024)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jgit.v2i3.277

Abstract

Artikel ini merupakan kajian ilmiah berbasis pustaka yang fokus pada bidang Manajemen Strategi. Tujuan utama artikel ini untuk menyusun hipotesis terkait hubungan antar variabel yang dapat dijadikan referensi pada penelitian berikutnya. Sumber penelitian mencakup referensi berani seperti Google Scholar, Mendeley , dan platform akademik yang lain. Metode yang digunakan yaitu penelitian perpustakaan dengan referensi dari e-book dan e-journal akses terbuka. Analisis dilaksanakan dengan cara deskriptif kualitatif. Hasil dari kajian ini menunjukkan bahwasanya: 1) Branding memiliki pengaruh terhadap strategi penjualan perusahaan; 2) Kualitas produk berpengaruh terhadap strategi penjualan perusahaan; dan 3) Loyalitas pelanggan memberikan pengaruh pada strategi penjualan perusahaan.
SWOT Analysis for XYZ Shipping Services Competitive Advantage Adelia, Listy
Journal of Law, Politic and Humanities Vol. 2 No. 4 (2022): (JLPH) Journal of Law, Politic and Humanities (August 2022)
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jlph.v2i4.2384

Abstract

This study aims to analyze the competitive advantages of XYZ's delivery service using a SWOT approach. The method used is descriptive qualitative with literature studies as the primary data source. The analysis results show that XYZ's strengths include fast service, an extensive distribution network, and an integrated digital system. Weaknesses include low service responsiveness and a conventional warehouse system. Opportunities stem from the growth of e-commerce, logistics digitalization, and government policy support. Threats include price competition, technological risks, and regulatory changes. Based on these results, SO, ST, WO, and WT strategies are formulated, focusing on optimizing strengths, strengthening innovation, modernizing systems, and mitigating operational risks. These strategies are expected to improve XYZ's competitive position and support business sustainability in the highly competitive delivery service industry.
Co-Authors Hapzi Ali