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All Journal Journal of Mandalika Social Science Mandalika Journal of Business and Management Studies Asian Journal of Multidisciplinary Research
Aprianti, Nurul Annisa
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Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Aroma therapy in the learning process improves students' focus and memory Aprianti, Nurul Annisa
Asian Journal of Multidisciplinary Research Vol. 2 No. 2 (2025): Asian Journal of Multidisciplinary Research
Publisher : Jujurnal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/s8evze64

Abstract

Aroma therapy has been widely used in a variety of fields, including health and psychology, due to its effects in improving mental and cognitive well-being. In the context of education, aroma therapy has great potential in helping students improve focus and memory during the learning process. Some studies suggest that certain scents, such as peppermint and rosemary, can stimulate the central nervous system and improve cognitive functions related to attention and memory retention. However, despite the overwhelming scientific evidence supporting the benefits of aroma therapy, its use in the education system is still limited. This study aims to analyze the impact of aroma therapy in improving students' focus and memory in the learning process. The method used is a literature study with a qualitative approach, which reviews various previous studies on the effects of essential oils on cognitive performance. Data was collected from a variety of academic sources, including scientific journals, conference proceedings, and relevant research reports in the last five years. The results of the study showed that aroma therapy, especially through the inhalation of essential oils such as peppermint, rosemary, and lavender, can improve focus, reduce anxiety, and improve students' memory retention. This effect is associated with stimulation of the limbic system and increased activity of neurotransmitters that play a role in brain performance. Thus, aroma therapy can be an additional method that can be integrated in the learning environment to increase the effectiveness of students' learning.
From Viral to Vital Business Strategy Amidst the Social Media Trend Explosion Aprianti, Nurul Annisa
Mandalika Journal of Business and Management Studies Vol 1 No 2 (2023): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v1i2.236

Abstract

Amid the explosion of social media trends, the phenomenon of viral content has drastically changed the digital marketing landscape. Content that is able to spread quickly through social networks not only creates momentary popularity but also holds strategic potential for sustainable business growth. This study aims to explore how viral content can be transformed into a vital business strategy that has a long-term impact on companies. Using a qualitative approach with a literature study method, this study analyzed ten selected scientific articles that discuss elements of viral marketing, social media communication strategies, and their impact on consumer loyalty and competitive advantage. The results of the study show that elements such as emotional narratives, digital trust, collaboration with influencers, and strategic content management are the main factors in the success of viral marketing. Furthermore, the transformation from viral to vital requires a strong digital infrastructure, integration with CRM systems, and careful use of social media algorithms. These findings provide insight for business actors to not only pursue popularity in cyberspace but also build a solid business foundation through targeted virality management. This study also opens up new space for the development of value-based marketing strategies and long-term relationships with consumers.
Membaca Budaya Konsumtif dari Rak Promo Minimarket Aprianti, Nurul Annisa
Journal of Mandalika Social Science Vol 3 No 1 (2025): Journal of Mandalika Social Science
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/jomss.v3i1.257

Abstract

Perubahan gaya hidup masyarakat urban Indonesia dalam dua dekade terakhir mencerminkan pergeseran signifikan dalam pola konsumsi, yang kini lebih dipengaruhi oleh keinginan daripada kebutuhan. Minimarket, sebagai ruang konsumsi harian, menjadi arena penting bagi praktik budaya konsumtif ini, terutama melalui keberadaan rak promosi. Penelitian ini bertujuan untuk menganalisis bagaimana rak promo di minimarket tidak hanya berfungsi sebagai alat pemasaran, tetapi juga sebagai representasi simbolik budaya konsumsi masyarakat urban kelas menengah ke bawah. Dengan menggunakan pendekatan kualitatif berbasis studi literatur, penelitian ini mengeksplorasi makna sosial dan simbolik dari rak promo sebagai cerminan gaya hidup, identitas sosial, dan mekanisme representasi kelas. Data diperoleh dari berbagai literatur akademik, kemudian dianalisis secara interpretatif menggunakan metode analisis isi. Hasil penelitian menunjukkan bahwa rak promo berperan sebagai alat komunikasi non-verbal yang menyisipkan pesan-pesan ideologis konsumtif dalam keseharian. Ia tidak hanya menyusun pola konsumsi, tetapi juga membentuk citra diri konsumen dan menegaskan struktur kelas sosial. Barang-barang yang dipajang menjadi simbol dari kebutuhan, keinginan, hingga aspirasi masyarakat terhadap gaya hidup tertentu. Penelitian ini menegaskan pentingnya membaca ulang ruang-ruang sehari-hari sebagai locus dari pembentukan makna sosial, termasuk minimarket yang tampak banal namun menyimpan dinamika budaya yang kompleks.
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