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Kamarudin , Jamaludin
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence Of Marketing Strategy On Interest In Savings At Bank Mega Mamuju Branch Office Nikia , Nikia; Amalia, Amalia; Kamarudin , Jamaludin
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1252

Abstract

This study aims to determine the effect of marketing strategy variables on interest in saving at Bank Mega Mamuju Branch Office. The research method used is a quantitative method with primary data using a questionnaire. Respondents in the study were all customers at Bank Mega Mamuju Branch Office with a population of 726 customers, the sample used was the Probability Sampling technique, and the number of samples was determined using the Slovin formula with a sample of 88 respondents. The formula used in this study is validity test, reliability test, multiple linear regression, t test and coefficient of determination test (R2). The results of this study indicate that marketing strategy (X) has a significant partial effect on interest in saving (Y) at Bank Mega Mamuju Branch Office and marketing strategy (X) has a correlation with interest in saving (Y) mega fund savings products at Bank Mega Mamuju Branch Office
Co-Authors Amalia Amalia Nikia , Nikia