Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Journal International of Lingua and Technology World Psychology Journal Markcount Finance
Iqbal, Kiran
Unknown Affiliation
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Influence of Personalized Marketing on Customer Engagement and Customer Lifetime Value Sayuti, Atkhmad Fauzi; Iqbal, Kiran; Ali, Zainab
Journal Markcount Finance Vol. 3 No. 2 (2025)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v3i1.2064

Abstract

Personalized marketing has emerged as a critical strategy for enhancing customer engagement and customer lifetime value (CLV) in today’s competitive business environment. By leveraging customer data and advanced analytics, businesses can deliver tailored experiences that resonate with individual preferences and behaviors. This study examines the influence of personalized marketing on customer engagement and CLV, focusing on its impact on customer satisfaction, loyalty, and long-term profitability. The research aims to identify effective strategies for implementing personalized marketing and propose recommendations for maximizing its impact on customer relationships. Using a mixed-methods approach, this study combines quantitative analysis of customer data with qualitative interviews with marketing professionals and customers. Data were analyzed to assess the relationship between personalized marketing, customer engagement, and CLV. The findings reveal that personalized marketing significantly enhances customer engagement, leading to higher satisfaction and loyalty. However, challenges such as data privacy concerns and implementation costs can hinder its effectiveness. The study concludes that businesses must balance personalization with ethical data practices to maximize the impact of personalized marketing on CLV. This research contributes to the discourse on marketing strategy by providing practical recommendations for businesses to enhance customer relationships and drive long-term profitability through personalized marketing.
Adaptive Assessment Tools for Language Learners: A Review of Current Technologies Cahyati, Sri Supiah; Iqbal, Kiran; Malik, Fatima
Journal International of Lingua and Technology Vol. 3 No. 3 (2024)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jiltech.v3i3.781

Abstract

In language education, adaptive assessment tools have emerged as valuable resources to address the diverse proficiency levels and learning needs of students. Traditional assessment methods often fail to capture the full range of learners’ skills, limiting personalized feedback and targeted support. Adaptive assessment technologies offer a solution by tailoring test content in real-time based on individual responses, providing a more accurate and dynamic measure of language proficiency. This research aims to review current adaptive assessment technologies in language education, examining their functionalities, benefits, and limitations. A comprehensive literature review was conducted, analyzing recent studies and technology reports on various adaptive assessment tools used in language learning. The research focuses on key features such as real-time adaptability, personalized feedback, and skill-specific assessments. The tools reviewed include applications designed for different language skills, such as reading, writing, listening, and speaking, and their effectiveness was evaluated based on learner engagement, accuracy, and pedagogical value. Findings indicate that adaptive assessment tools improve learner motivation and engagement by adjusting the difficulty level to match individual abilities. Additionally, these tools provide more targeted insights for educators, enabling personalized instruction. However, challenges remain, including the high cost of implementation and the need for technical training for educators. These findings highlight the potential of adaptive assessments to enhance language learning but underscore the need for further development to make them more accessible. This review concludes that adaptive assessment tools are transformative in language education, though efforts are needed to address cost and accessibility challenges. Further research should focus on refining these tools and exploring their long-term impact on language proficiency.
The Impact of Meditation on Brain Structure Changes and Cognitive Function in Young Adults Santos, Luis; Reyes, Maria Clara; Malik, Fatima; Iqbal, Kiran; Nampira, Ardi Azhar
World Psychology Vol. 4 No. 1 (2025)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/wp.v4i1.811

Abstract

Meditation has gained significant attention for its potential to enhance cognitive function and promote mental well-being. Previous studies have suggested that meditation can lead to structural changes in the brain, particularly in regions associated with attention, memory, and emotional regulation. However, the precise impact of meditation on brain structure and cognitive function in young adults remains underexplored. This study aims to investigate the effect of regular meditation practice on brain structure changes and cognitive function in young adults. A mixed-methods approach was employed, including structural magnetic resonance imaging (MRI) to assess brain changes and cognitive function assessments, such as attention, memory, and executive function tests, conducted before and after a 12-week meditation intervention. The results showed significant increases in gray matter density in areas related to attention and emotional regulation, including the prefrontal cortex and hippocampus. Cognitive testing revealed improvements in attention, working memory, and cognitive flexibility. These findings suggest that meditation can induce structural changes in the brain that enhance cognitive function, particularly in domains critical for academic and personal development. The study concludes that meditation can be an effective practice for promoting cognitive health and supporting brain development in young adults, highlighting its potential as a non-invasive intervention for cognitive enhancement.
Co-Authors Ali, Zainab Malik, Fatima Nampira, Ardi Azhar Reyes, Maria Clara Santos, Luis Sayuti, Atkhmad Fauzi