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All Journal Al-tsaman : Jurnal Ekonomi dan Keuangan Islam
Haresma, Aprilia
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Economics, Econometrics & Finance

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Analisis Strategi Pemasaran Bank Syariah di Indonesia Rusmini, Rusmini; Lestari, Dian; Haresma, Aprilia
Al-tsaman : Jurnal Ekonomi dan Keuangan Islam Vol 5 No 01 (2023): Mei
Publisher : INAIFAS Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62097/al-tsaman.v5i01.1288

Abstract

Marketing is often also identified with Marketing is also synonymous with products that are full of promising deals but Tested whether this product is in accordance or not with what has been marketed. It is mandatory to prove by sharia sales management that the product is a product that does not manipulate. Because in sharia sales, good behavior is an important point that is marketed. This is what conventional sales often do not do, because the products marketed do not meet expectations. The purpose of this research is to analyze the marketing strategy of Islamic banks, so that people can use Islamic bank products.
Co-Authors DIAN LESTARI Rusmini Rusmini